In 1996, Metersbonwe initiated an “outsourced production and combined retail of company-owned and franchisee sales” business model in China, while cooperated with other manufacturers and franchised stores respectively in production and channel.
Company vision
Young and energetic leading brand offering fashionable and ontrend products at mass price.
In 1933, Metersbonwe appeared to the market when it registered the “Bangwei” trademark,applied for the trading license as Metersbonwe Fashion and Accessories Co.Ltd. in Wenzhou,Zhejiang Province.
Brand Introduction
• In the winter of 2011, Meters/bonwe brand upgrade all, big city launched a series of new products.Day、Night and Weekend. Use a lot of delicate animal fur.
In 2007,Metersbonwe officially signed contracts with Chinese pop stars Angela Zhang and Wilber Pan to be fashion consultant of campus styles white Jay Chou to be that of City Styles.
Meters/bonwe constant innovation, upgrade. • In 2012 summer, Day、Night、Weekend three themes still exists, but this quarter to lace , stripe, pleated yarn , tie dye printing and bright light color as the theme
Development prospect
Facing the future, the United States TeSiBangWei group company will seize the opportunity, speeds up the development, to achieve “Tens of billions of enterprise,a hundred years brand” strategy target，strive to create the world famous brands of the garment industry.
Brief Introduction
A casual wear specialty wholesaler and retailer, Shanghai Metersbonwe Fashion and Accessories Co.,Ltd engages in developing, sourcing and marketing “Metersbonwe” and “ME&CITY” branded casual wears in the China domestic market. So far there’re about 3,000 franchised stores launched to the market within the country, and a total sale of 7 billion RMB in 2008, ranking first among all the local and international casual wear brands in domestic market. Over 8,000 new designs of styles are launched to the market every year by the Metersbonwe internationalized design team. Awarded “the Famous Trademark”, “China’s Famous Brand” and “China’s Youth Favorite Fashion Brand”, etc.
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In 2001, Guo Fucheng, one of the “Four Heavenly Kings” in Hong Kong became the face of Metersbonwe, making its popularity increased drastically.
In 2003, the company officially invited Jay Chou, Chinese pop star as the new face of Metersbonwe.
The company opened the country’s largest retail store in Hangzhou back then in 2004, covering an area of 5,000 square meters.
In 2005, the company held the “Metersbonwe Shanghai headquarter launching ceremony”, marking the company started a new undertaking in Shanghai. And meanwhile, the Metersbonwe Costume Museum was officially il 22nd, 1995, Metersbonwe opened its first retail store at Jie Fang theatre in Wenzhou, Zhejiang Province, thus beginning its chain-store operation. This day was recognized as Metersbonwe’s birthday, symbolizing its step into the Chainstore retail fashion industry.
In 2011, Metersbonwe officially signed contracts with Chinese stars Chiling .
Metersbonwe, targeting vigorous and fashionable young people aged from 16-25, advocates a brand image with freshness and strong personality and brings to the consumers casual wears with individuality and vitality. The essence of the brand is “To be extraordinary!”
In 2008, the company successfully became a listed company at Shenzhen Stock Exchange,as well as a public corporation, which was a huge step for Metersbonwe. Meanwhile, the new brand “ME&CITY” released new product launch in Shenzhen, which was the symbol of switching from a single brand towards multi-brand strategy.