One-column headline---streamer/banner 通栏大标题 One-deck headline---four-deck headline一层题/二层题/……四层
题
Crossline单行题 flush-left headline靠左齐头形， drop-line or indented head 阶梯下坠形， inverted pyramid form倒金子塔形， centered headline， jump head 转页标题 ..\新闻标题的特点.pdf
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4. The lexical features of headlines
One-syllable words/ short words Acronyms 首字母缩略（PM） Abbreviations 缩写词 （TV） Journalistic coinage Loanwords
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ban / bar → prohibit(ion), prevent(ion) slam → criticize quiz → question, interrogate boost → promote/promotion, increase back → support, approve of PM → Prime Minister MP → Member of Parliament
Example ②
U.S. ATTACKED HIJACKED JETS DESTROY TWIN TOWERS AND HIT PENTAGON IN DAY OF TERROR
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Example ③ U.S. airborne units on Afghan frontier preparing
to strike
Example ④ US, EU charges export rejected
Your examples…
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(2) Present tense (timeliness, vivid and eyewitness) for past events
Example ①
Foreign ministers stress key issues Korean Peninsula, Iraq high on the agenda during weekend discussions
Example ① Example ②
Republicans to push farm housing Japan to help elderly jobless
Example ③
Hurricane to hit Gulf Coast
Your examples…
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(4) Phrases as headlines(引用或者套 用名言)
3.新闻标题的写作特点 News Headlines
1. Functions of News Headline
2. Characteristics of News Headline
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1. Functions of Headlines
Summarizing the story Arousing the reader’s interest Beautifying the newspaper page Indicating how much importance each news
South Africa National Assembly backs “equality bill”
Example③ (Key words)
ROMANIA AND BULGARIA EU may drop need for visas
Your examples…
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3. Categorization of Headlines
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5. Grammatical Features of News Headlines
(1) Omission of link verbs (be), articles (a, an, the), conjunction (and) and auxiliary verbs
Example ①
US carmakers ready to cut output Fears that sales of new vehicles may have dropped 15%
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Example② (Over line/strap line )
Business groups say move to ban discrimination on basis of race, gender and disability is bureaucratic threat to free enterprise
item has
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2. The Structure of News Headlines
The general structure of headlines: Headline :the most important information Sub-headline: giving more additional
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Brussels sets urgent agenda to pass e-commerce laws
Example ③
Bush taps Roberts as chief justice
Your examples…
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(3) Infinitives or simple present tense for future events
information and supplement more details
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Example ① (Sub-headline)
Bush’s Battle of New Orleans The president stumbles in his initial handling of Katrina’s aftermath. But he has a history of righting himself.