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劣势分析
1. products market share is low, vivo only do high-end models, low end market basically do not consider, similar competitive brands and powerful.
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2. BBK mobile phone name, although a long time, but changed to vivo mobile phone time is shorter, the popularity is not high.
high-end mobile phone in foreign countthe core technology is not enough to master, and the ability of innovation is low.
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Vivo SWOT analysis
PHOTO FROM VIVO
2. global mobile phone brands are competing fiercely, people are flocking to foreign mobile phone brands and distrust of domestic brands.
Business is the human activity related to material things. It is necessary for civilization.
1. the continuous development of science and technology, the improvement of people's living standard and consumption level
P H OTO F ROM P I X A B AY
1.Although vivo technology is in the first class level in China, the original technology is still not enough, but it is just the pace of the
2018
Vivo company SWOT analysis
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优势分析
1，brands' own advantages
(1) the product looks beautiful, vivo brand mobile phone follow the trend of the times, and constantly introduce new packaging to attract more customers and make customers fresh and fresh.
(3) technology lead, vivo
mobile phone technology at the moment appears to be in the domestic first-class level.
(4) the service depth of vivo mobile
phone is good, and it is a special mobile phone for the Chinese people who are custom-made for the use of mobile phones in China.
4. the demand for mobile phone price, quality and service level is raised.
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机会分析
At present, there is a great demand for smart phones in China, and vivo has a good reputation.
2. enterprise advantages
(1) strong enterprises, brand awareness is very high.
(2) strong economic ability, vivo belongs to a subsidiary of BBK group, powerful.
3. products market share is low, vivo only do high-end models, low end market basically do not consider, similar competitive brands and strong strength.
2. the gradual perfection of the domestic law on the mobile phone market
3.A significant increase in the speed of the signal network and the increase in the coverage of the wireless network
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(2 ） powerful camera and music (HiFi) service Vivo mobile phone more famous slogan to
subvert the wave trapping horizon; front 20 million soft light your self beauty; let the music come alive and so on. These ads make people feel that the vivo cell phone is a young person's mobile phone, it is full of energy, major in music and photography, attracting a lot of young people to buy.