Soft News
Soft
time-sensitive（时效性）, including profiles of people, programs or organizations, etc.
news is a term for all the news that isn’t
Soft News
News structure
A. The lead

新闻导语是新闻报道开头的第一段文字，
也是最重要的部分，通常是标题的展开形 式，记者必须把新闻事件的主要情节用一 两句话概括在新闻导语的第一段里。这是 新闻报道的精华所在。
News structure
A. The lead


导语尽可能回答5个W和1个H, 即What、 Who、When 、Where、Why 和 How。 这个观点曾被西方新闻界视为金科玉律， 但是由于新闻导语趋于愈来愈短，因此， 新闻导语现在一般未必包含所有的新闻要 素，而是突出其中最重要的新闻要素，其 他要素可放在之后的段落。

DENVER, Colorado (AP) A lightning strike at a golf course driving range Saturday killed a man and injured his 16-year-old son, a fire department spokeswoman said.

Where is the news or event taking place? When will (or did) the event take place? What time and date is the event, or when will someone be available for an interview if needed?

Definition of News
News
is the reporting of anything timely which has importance, use, or interest to a considerable number of persons in a publication audience. 新闻是对任何事物的及时报道，对于读者 群体中的许多人来说，这类报道具有重要 性、实用性或趣味性。
(1) news reporting (消息报道 )
(2) feature (特写) (3) editorial (社论) (4) advertisement (广告)
News structure
A. The lead

Every hard news article starts with a lead—the first 1-2 sentences that summarize the most interesting point of the article. The lead should be brief yet catchy , giving the reader an instant sense of what the article is about and making him or her want to read more.
Translation of English News
新闻英语翻译
Lecture 2
Famous sayings

Translation are like women – when they are faithful 实际上，酷刑与翻译是极少数比死亡更糟 they are not beautiful, when they are beautiful they 的灾祸。严格地讲，翻译作品是一种巧妙 are not faithful. 的折磨形式。
News structure
B. The 5 “W’s” and the H

News articles, especially a hard news story, always include the essentials—who, what, where, when, why and how. Good news writing attempts to answer all the basic questions about any particular event in the first two or three paragraphs.

这种方法。
Definition of News
News
is a fresh report of events, facts, or opinions that people did not know before they read your story.

新闻就是对人们阅读之前还不知道的事件、 事实或观点的一种全新报道。
Torture and translation are, in fact, among the few facts that can be worse than death. Strictly speaking, translation is a subtle form of torture.

Famous sayings
Since language do not differ essentially in what they 直译是翻译过程中的第一步。一个好的译 can say, but in how they can say it, paraphrase is 者除非在原文写的很模糊或原文是写的极 inevitable. What is important is the semantic 差的呼唤文本或信息文本时才会舍弃直译 legitimacy of the paraphrase.
When Saturday Where At a golf course Who A man and his son What Lightning killed the man and injured his son





NEW YORK (Reuters Health) Teenagers who spend 3 hours a day or more in front of the television are at risk of developing sleeping problem later in life, new research reports.

软新闻:人情味较浓的社会新闻（花边新闻、
娱乐新闻、体育新闻等），形式上通俗，注重 趣味性。它没有明确的时间届定，多属于延缓 性新闻，无时间的紧迫性。它和人们的切身利 益无多大关系，仅提供娱乐、开阔眼界、增长 知识、陶冶情操。
News styles
There are mainly four news styles which are

Definition of News
If
a dog bites a man, it is not news; if a man bites a dog, it’s (big) news. 狗咬人并非新闻, 人咬狗才是(大)新闻。

Definition of News
News is an account of what is happening around us. It may involve current events, new initiative or ongoing projects or issues. But news is not only about what’s taking place of the day, it also concerns background analysis, opinions, human interest stories, etc.
Definition of News
News
is anything timely that interests a number of persons, and the best news is that which has the greatest interest of the greatest number． 凡是及时的、能引起一部分人兴趣的东西， 便是新闻。而最好的新闻则是那种能够激 起最大多数人最大兴趣的东西。
News structure
A. The lead

In a soft news story , however , the lead should present the subject of the story by allusion (暗示; 引喻 ) . This type of opening is somewhat literary (文学的 ). Like a novelist (小说家) , the role of the writer is to grab the attention of the reader.
news is how journalists refer to news
Hard News

硬新闻:关系到国计民生以及人们切身利益
的新闻。包括党和国家的重大方针、政策的 制定和改变，时局变化，市场行情，股市涨 落，银根松紧，疾病流行，天气变化，重大 灾难事故等等。这类新闻为人们的政治、经 济、工作、日常生活的决策提供依据。



Who is involved? Who made a scientific discovery? Who’s speaking at a forum? Who made the donation? Who organized the new staff group? (Not just names, but titles and brief backgrounds if necessary.)