Nick Woodman, Founder of GoPro with MVP
EXAMPLES
Test shot from GoPro MVP
EXAMPLES
GoPro product assortment
EXAMPLES
Kelly Slater w/ GoPro Hero camera
KEYS TO CREATING A MVP
KEYS TO CREATING A VISION STATEMENT
• It addresses a real need • It is simple
KEYS TO CREATING A VISION STATEMENT
• It addresses a real need • It is simple • It is unique
*Not an actual step I can make it Tell people
Set time Booked
• Wrnteractions • Identify emotions • Simplify it
KEYS TO CREATING A MVP
• It serves as a guiding light
• It serves as a guiding light
"A STAR TO SAIL YOUR SHIP BY "
Jesse James Garret, Author of The Elements of User Experience
THE VISION DRIVEN STARTUP IS A UX DRIVEN STARTUP
MINIMUM VIABLE PRODUCT
An MVP has just those features that allow the product to be deployed.
EXAMPLES
“YOU PRESS THE BUTTON, WE DO THE REST”
George Eastman, Founder of Eastman Kodak Company
KEYS TO CREATING A VISION STATEMENT
• It addresses a real need
VISION STATEMENT & MINIMUM VIABLE PRODUCT
VISION STATEMENT
A short sentence defining the organization’s purpose and values.
“YOU PRESS THE BUTTON, WE DO THE REST”
Set time Booked
• Write the user story • Map the interactions • Identify emotions
KEYS TO CREATING A MVP
Login
Locate
Nothing nearby
I can’t make it
*Not an actual step I can make it Tell people
• Write the user story • Map the interactions • Identify emotions • Simplify it • Validate it
KEYS TO CREATING A MVP
How does this sweater look on me?
KEYS TO CREATING A MVP
ITS TIME TO BUILD, LAUNCH, TEST & ITERATE
LEAN UX
Concept
Prototype Validate Test Learn Iterate internally externally
Jeff Gothelf, Author of Lean UX
Is there a product here? Does it exist elsewhere? Is this MVP exciting?
Write the user story Map the interactions Identify emotions Simplify it Validate it
• Write the user story
KEYS TO CREATING A MVP
As a ___, I need to ___ so I can ___.
As a dedicated UX speakeasy member, I need to invite others to a nearby pub, so I can continue drinking & talking UX.
Set time Booked
Login
Locate
Nothing nearby
I can’t make it
*Not an actual step I can make it Tell people
Set time Booked
Login
Locate
Nothing nearby
I can’t make it
• Write the user story • Map the interactions
KEYS TO CREATING A MVP
Login
Locate
Nothing nearby
I can’t make it
*Not an actual step I can make it Tell people
THE MVP DRIVEN STARTUP IS A UX DRIVEN STARTUP
THE MVP DRIVEN STARTUP IS A UX DRIVEN STARTUP
THE VISION STATEMENT & MVP ARE USER FOCUSED
Its up to the team to keep the UX momentum going.
CHEERS!
@MrJohnnyLane
KEYS TO CREATING A VISION STATEMENT
• It addresses a real need • It is simple • It is unique • It serves as a guiding light
KEYS TO CREATING A VISION STATEMENT
THE STARTUP EXPERIENCE
UX components inside startups
John Strott
UX Speakeasy July 2013
JOHN STROTT
UX Designer
JOHN STROTT
Co-Founder
UX WITHOUT UX
Two core components to a startup that are user centered.
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Nothing nearby
I can’t make it
*Not an actual step I can make it Tell people
Set time Booked
Locate I can make it Tell people
Locate
Tell people I can make it