• It serves as a guiding light
• It serves as a guiding light
"A STAR TO SAIL YOUR SHIP BY "
Jesse James Garret, Author of The Elements of User Experience
Nick Woodman, Founder of GoPro with MVP
EXAMPLES
Test shot from GoPro MVP
EXAMPLES
GoPro product assortment
EXAMPLES
Kelly Slater w/ GoPro Hero camera
KEYS TO CREATING A MVP
• Write the user story • Map the interactions • Identify emotions • Simplify it • Validate it
KEYS TO CREATING A MVP
How does this sweater look on me?
Set time Booked
• Write the user story • Map the interactions • Identify emotions
KEYS TO CREATING A MVP
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I can’t make it
*Not an actual step I can make it Tell people
THE STARTUP EXPERIENCE
UX components inside startups
John Strott
UX Speakeasy July 2013
JOHN STROTT
UX Designer
UX WITHOUT UX
Two core components to a startup that are user centered.
KEYS TO CREATING A VISION STATEMENT
• It addresses a real need • It is simple • It is unique • It serves as a guiding light
KEYS TO CREATING A VISION STATEMENT
*Not an actual step I can make it Tell people
Set time Booked
• Write the user story • Map the interactions • Identify emotions • Simplify it
KEYS TO CREATING A MVP
Set time Booked
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I can’t make it
*Not an actual step I can make it Tell people
Set time Booked
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I can’t make it
THE VISION DRIVEN STARTUP IS A UX DRIVEN STARTUP
MINIMUM VIABLE PRODUCT
An MVP has just those features that allow the product to be deployed.
EXAMPLES
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Locate I can make it Tell people
Locate
Tell people I can make it
Is there a product here? Does it exist elsewhere? Is this MVP exciting?
“YOU PRESS THE BUTTON, WE DO THE REST”
George Eastman, Founder of Eastman Kodak Company
KEYS TO CREATING A VISION STATEMENT
• It addresses a real need
VISION STATEMENT & MINIMUM VIABLE PRODUCT
VISION STATEMENT
A short sentence defining the organization’s purpose and values.
“YOU PRESS THE BUTTON, WE DO THE REST”
• Write the user story
KEYS TO CREATING A MVP
As a ___, I need to ___ so I can ___.
As a dedicated UX speakeasy member, I need to invite others to a nearby pub so I can continue drinking & talking U
KEYS TO CREATING A VISION STATEMENT
• It addresses a real need • It is simple
KEYS TO CREATING A VISION STATEMENT
• It addresses a real need • It is simple • It is unique
• Write the user story • Map the interactions
KEYS TO CREATING A MVP
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Locate
Nothing nearby
I can’t make it
*Not an actual step I can make it Tell people