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Our three Key Points
Both
Carrefour Wal-mart
Wal-mart
Wal-Mart Stores, Inc. was founded on principles developed by Sam Walton. These principles carried out everyday by hard-working and friendly associates have created a unique corporate culture that is the key to WalMart's competitive edge. The basic beliefs guiding WalMart Stores, Inc. are :
Differences between Wal-mart and Carrefour
• Members: 张舒凯 李晓洁 王露 周云
Corporate Culture
Corporate culture can be affected by local culture, therefore, different company in different places have different corporate culture. In this article, our group mainly analyzes the culture differences between Walmart and Carrefour, which represent American culture and French culture respectively.
Service to the Customer
The customer is the boss. Everything possible is done to make shopping at Wal-Mart and SAM'S CLUB a friendly, pleasant experienc. The "Ten-Foot Attitude" means that associates are to greet each person they see. Sam Walton, the Wal-Mart Founder, encouraged associates to take a pledge with him: "... I want you to promise that whenever you come within 10 feet of a customer, you will look him in the eye, greet him and ask him if you can help him. The "Satisfaction Guaranteed" refund and exchange policy allows customers to be fully confident of Wal-Mart and SAM'S CLUB's merchandise and quality.
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Respect for the Individual
Every associate's opinion is respected. Managers are considered "servant leaders" who help new associates realize their potential through training, praise and constructive feedback. An "open door" management philosophy encourages associates to raise questions and concerns in an open atmosphere. This belief reflect one of American core value—— individuality.
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The basic beliefs guiding Wal-Mart Stores, Inc. are :
• Respect for the Individual • ervice to the Customer • Strive for Excellence
Strive for Excellence
• Wal-Mart and SAM'S CLUB associates share an exceptional commitment to customer satisfaction. At the start of each day, store associates gather for the Wal-Mart or SAM'S CLUB cheer and review sales from the previous day, as well as discuss their daily goals. "The Sundown Rule" requires a continual sense of urgency, with questions asked in the morning answered before the end of the day.
• Sam Walton once said, "All Associates work for the customers who buy our merchandise. In fact, the customers can fire everybody in our Company. And they can do it by simply spending their money somewhere else. The greatest measure of our success is how well we please the customer, 'Our Boss'. Let's all support Aggressive Hospitality and have our customers leave 100% satisfied every day."