Product Line
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Creating and Pricing Products
Product Mix
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Fashion
Technological
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Creating and Pricing Products
Successful Products
Line/Mix Cycle Target Market New Product Differentiate Pricing Other Pricing
Chapter
12
Creating and Pricing Products
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Creating and Pricing Products
Learning Objectives
Line/Mix Cycle Other Pricing Target Market
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Creating and Pricing Products
Diversifying Product Mix
The Coca-Cola Company also produces a number of other soft drinks including Fanta (introduced circa 1942 or 1943) and Sprite. During the 1990s, the company responded to the growing consumer interest in healthy beverages by introducing Minute Maid and flavored tea Nestea (in a joint venture with Nestle). Aquarius Mineral Water (2004)
Marketing Research Internet
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Creating and Pricing Products
Research & Development
Line/Mix Cycle Target Market New Product Differentiate Pricing Other Pricing
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Creating and Pricing Products
Target Markets
Line/Mix Cycle Target Market New Product Differentiate Pricing Other Pricing
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Creating and Pricing Products
Diversifying Product Mix
Line/Mix Cycle Target Market New Product Differentiate Pricing Other Pricing
Convenience
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Creating and Pricing Products
Product Line & Mix
Line/Mix Cycle Target Market New Product Differentiate Pricing Other Pricing
Design Packaging Branding
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Creating and Pricing Products
Pricing Strategies
Cost Supply Competition
Defensive Predatory Prestige
Creating and Pricing Products
Diversifying Product Mix
The Coca-Cola Company offers nearly 400 brands in over 200 countries. Diet Coke (introduced in 1982) Diet Coke Caffeine-Free Cherry Coke (1985) Diet Cherry Coke (1986) Coke with Lemon (2001) Diet Coca-Cola Black Cherry Vanilla (2006) Diet Coke Plus (2007) Coca-Cola Orange (2007)
Product Lines
Coke, Diet Coke, Sprite
Product Mix
Books, Electronics, Toys
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Creating and Pricing Products
Creating and Pricing Products
Product Mix of LG
Mobile Phoones TV/Audio/Video Home Appliances Air Conditioners IT products
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Copyright 2007 South-Western. All rights reserved.
Creating and Pricing Products
Product Line
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Creating and Pricing Products
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Creating and Pricing Products
Product Types
Line/Mix Cycle Target Market New Product Differentiate Pricing Other Pricing
Line/Mix Cycle Target Market New Product Differentiate Pricing Other Pricing
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Creating and Pricing Products
Creating and Pricing Products
Pricing
New Product Differentiate
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Creating and Pricing Products
The Key Decisions in Running a Business
Improvements Patents
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Creating and Pricing Products
New Product Creation
1 2 3 4 5
Line/Mix Cycle Target Market New Product Differentiate Pricing Other Pricing
Elasticity
Line/Mix Cycle Target Market New Product Differentiate Pricing Other Pricing
Elastic Inelastic
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Tires
Consumer
Industrial
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Creating and Pricing Products
Target Market Factors
Demographics
Line/Mix Cycle Target Market New Product Differentiate Pricing Other Pricing
Coffee More Flavors Wireless Web Hear Music
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Creating and Pricing Products
Product Life Cycle
Line/Mix Cycle Target Market New Product Differentiate Pricing Other Pricing