According to the Nielsen Company, in 2007 P&G spent more on U.S. advertising than any other company; the $2.62 billion it spent is almost twice as much as General Motors, the next company on the Nielsen list.P&G was named 2008 Advertiser of the Year by Cannes International Advertising Festival.
P&G
Procter & Gamble 宝洁公司
P&G Co. Brief introduction
Procter & Gamble Co. (P&G, NYSE: PG) is a Fortune 500, American global corporation based in Cincinnati, Ohio, that manufactures a wide range of consumer goods.
Beauty Care Beauty segment Grooming segment Household Care Baby Care and Family Care segment
Fabric Care and Home Care segment Health & WellBeing Health Care Snacks, Coffee and Pet Care
Procter & Gamble brands
Main article: List of Procter & Gamble brands 23 of P&G's brands have more than a billion dollars in net annual sales and another 18 have sales between $500 million and $1 b 1, 2007, the company's operations are categorized into 3 "Global Business Units" with each Global Business Unit divided into "Business Segments," according to the company's June 2007 earnings release.
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As of 2008, P&G is the 23rd largest US company by revenue and 14th largest by profit. It is 10th in Fortune's Most Admired Companies list . P&G is credited with many business innovations including brand management, the soap opera, and "Connect & Develop" innovation.