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4, the balance of their core strengths, focusing on the advantages of business: P & G's core strengths is the brand, innovation and close partnership with retailers; capital-intensive, began commercialization, globalization and localization is more important than the area is vulnerable. 5, "starting from the internal market" culture tailored organizational structure: Profit center for global business, global market development organizations and the global shared services; matrix structure between the independent and dependent, independent and joint balance.
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2, the growth targets set correctly, can achieve the competitive position but also to ensure that: Optimistic targets set within the company, but investors and shareholders are committed to achieve its objectives. External goal is to maintain the turnover of 4% -6% growth in earnings per share double-digit growth. 3, CEO-led strategy development, and create a loyal consumer-driven business model: P & G's focus on four core business growth and brand; high growth, high margin, high return strategy; lowincome populations in emerging markets and strategy.
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6 Innovation is the lifeblood of the business model of the heart: need for continuous innovation and leadership ability and investment. Broadly defined innovation. Consumers are more concerned with the overall brand experience, not just a product feature. Focus on a combination of internal external innovation.
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7, to develop incentive-based leadership:
Follow a strict training methods. CEO involved in "the top 500 candidates" career planning, the Board once a year, three times a year for the senior management team leadership development evaluation. The opportunity to nurture talent and create the conditions to solve the problem of leadership. Country to maintain diverse leadership talent, gender diversity.
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P & G's strategic framework
P & G has a clear global strategy, with clear strategic framework and support system, and determine the different key stages to achieve its global strategy. P & G will be summarized in eight of its strategic framework, from the aims and values, goals and objectives, starting with CEO-led strategy to establish superiority, organizational structure and systems, innovation, leadership, culture as a strategic security system support. 1, is the fundamental purpose and values Purpose is to provide high-quality premium brand products and services; values of integrity, trust, leadership, ownership, use of services and win customers.