Group:幸运5+2Chinese TourismIndustry Development Research Report[ key word ] Chinese TourismSchool of Business AdministrationMicro -economicsStay hungry , stay foolishInstructor 钟耕深Members李梦雅 黄子叶 章颖张颖智 黄金珍 宋宣昌 彭钻PossibilitiesProspect1. The strategic location, rich tourism resourcesChina is the world's third largest country in land area. At the same time, China is in the east of the Eurasian continent, facing the Pacific Ocean, with more than 18,000 kilometers of coastline, with many fine natural harbor and strategic location. Meanwhile, China is one of the four ancient civili-zations, has long history, colorful culture, many mountains and rivers. China can provide excellent conditions for tourism.With the increase of China's international influence ，more and more people will have interest in China. So, there are more and more foreign tourists travel to China to learn. At the same time, their arrival will attract more foreign tourists to China.2. Having tourism spending powerBy 2015, Chinese average GDP has reached 52,000 Yuan. Although compared to developed countries, there is still a big gap. But for China itself, more and more people will pay more attention to the consumption in spirit and culture area with the GDP growth. Also, gaining more money will increase their spending power and desire for consumption, and they have the ability to meet the growing material and cultural needs.1. The population large, crowded tourist attractionsAs we all know, on Nation Day, May Day, summer vacations and other holidays, tourist attractions are always filled with many people. When the highway is free, we can see congestion or even accidents on the highway. When the number of visitors far exceeded the carrying capacity of tour-ist attractions, we can ’t enjoy the beautiful scenery and enjoy the pleasure.2. Lack of professional personnelMost colleges haven ’t set up specialized subjects to train professional personnel for tourism. Although some colleges have set up relevant spe-cialized subjects, students are lack of a comprehensive understanding of tourism and wouldn ’t choose to study the subject.3. The national quality needs to be improvedBottleneckMeasures1. International standards, improve the industrial chainChina should actively carry out various forms of cooperation with other countries, try to learn from other countries ’ mature experience to devel-op a huge tourism market together. At the same time, try to work with other local businesses to expand the scope of the visit, gain mutual promotion and achieve win -win.2. Personnel training, improve the system and regulationsIt ’s necessary to train personnel who are familiar with the professional process to increase the visitors ’ satisfaction. Tourism enterprises, colleg-es and universities parties should join hands to cultivate professional personnel to meet the tourist demand for high -level personnel.3. Focused, market segmentsFor a variety of types of tourism, it ’s necessary to choose the focus according to the size and needs of the market trend, and increase the invest-ment in this area correspondingly. At the same time, for different tourism resources in each area, it ’s reasonable to divide it into several market seg-ments, and assess and plan each small market to suit different needs.Overview of Tourism IndustryFirst cycle The first cycle is from 1995 to 2002.“The Weekend ”and “Long Vacation ”system signifi-cantly stimulate con-sumption. This stage is characterized by a steady increase in the number of trips.The Development of Tourism in ChinaSecond cycleThe second cycle is from 2003 to 2007.The domestic tourism market recovered after the end of “SARS ” in 2003.At this stage, the number of tourists and the tourism revenue increased tremendously almost at the same time.The third cycle is from 2008 to 2010.For the first time, theNational Tourism Administration has made it clear that domestic tourism is a priority, and regard the domestic tourism as a basic foothold, which offset the negative impact of the global financial crisis on China ’s tourism.Third cycleSARSOperation of China Tourism Industryevolution trend between domestic con-sumption to the economic growth of From will promoteInbound TourOutbound travelTourism Group RankingDevelopmentTrendLarger Market ScaleOutbound TravelDual StructureCross-border BlendThe ConceptBehindManagementExploitation and SupervisionEnviron-mental Degrada-tion。