跨文化交际实训
房玉靖 姚颖主编 对外经济贸易大学出版社
陈文洁
Warm-up
What are the major differences between Chinese and western culture? Use some examples to explain intercultural communication.
business.大多数的跨文化沟通与商务有关
▪ international/intercultural business literature does not
focus on communication.国际/跨文化商务文学不注重沟通。
▪ another focal point of intercultural communication
▪ 胡文仲，国内知名教授，中国跨文化交际，跨文化交际定
义为不同文化背景的人之间的交流。
III. Intercultural Communication 跨文化交际
Forms of Intercultural communication
跨文化交际的形式
▪ Intracultural Communication 同文化交际
Definitions of Intercultural Communication跨
文化交际的定义
▪ Edward T. Hall simply defines intercultural
communication as communication between persons of different cultures.
nguage differences 语言差异（口音，俚语，乡土口音） 2.Nonverbal communication 非语言沟通 3.Stereotypes 刻板印象 4.cultural bias on judgments 文化偏见 5. high level of stress 压力大
I. Culture 文化
Definitions of Culture文化的定义1
▪ according to the Concise Oxford Dictionary, culture is
“the arts and other manifestations（证明）of human intellectual achievement regarded collectively”. (Concise Oxford dictionary)
research is individualism vs. collectivism and the impact of the relationship on the functioning of society
▪ 跨文化传播研究的另一个焦点是个人主义与集体主义和社会的
正常关系运转的影响
IV. Intercultural Business Communication 跨文化商务交际
交际的类型 ▪ Non-Verbal Communication 非语言交流
II. Communication 交际
Types of Communication
交际的类型 ▪ Written Communication 书面交流
II. Communication 交际
Types of Communication
IV. Intercultural Business Communication 跨文化商务交际
The Research of intercultural Business
Communication 对跨文化商务交际的研究
▪ most of the intercultural communication relevant to
Here are some suggestions to overcome barriers in
intercultural communication:
1. We should raise awareness of cultural difference to
overcome intercultural communication.
交际的类型 ▪ Visual communication 视觉交流
II. Communication 交际
Communication and Culture
交际与文化
▪ cultures are created through communication
▪ 文化是通过沟通 ▪ culture is created, shaped, transmitted,
▪ 爱德华T.霍尔，简单地定义跨文化交际，不同文化背景的
人之间的沟通。
▪ Hu Wenzhong, a well-known professor of
intercultural communication in China, defines intercultural communication as communication between people of different cultural backgrounds.
我们应该提高文化差异意识，克服跨文化交际 2.We should try to obtain knowledge. 我们应该努力获取知识。 3.We should try to enhance motivation. 我们应该努力增强动力。 4.We should master some relative skills. 我们应该掌握相关的一些技能。
I. Culture 文化
Metaphors in Culture 文化中的隐喻 p.3
▪The Culture Iceberg 文化冰山 食物 音乐 传统 风俗 行为／语言 态度 价值 信仰 知觉 看法
▪The Culture Onion 文化洋葱
符号 英雄人物
仪式 价值观
I. Culture 文化
III. Intercultural Communication 跨文化交际
Forms of Intercultural communication
跨文化交际的形式
▪ Interethnic Communication 跨种族交际
III. Intercultural Communication 跨文化交际
The Importance of Learning
Intercultural Business Communication
学习跨文化交际的重要性
Intercultural communication skills are essential for businesspersons in today's market
and learned through communication ▪ 文化是在沟通中传达，和学习的 ▪ communication practices are largely
created, shaped, and transmitted by culture 文化通过沟通建立和传播
Comprehension Questions
Communication
克服跨文化交际的障碍 Hofstede(2002)lists five main barriers, which can help
us have a better idea of the barriers we have in intercultural communication.五个主要的障碍：
1.What is the major challenge facing
effective
communication
in
interpersonal
encounter?
在人与人之间的沟通中，你觉得最重要的挑战是什么？
III. Intercultural Communication 跨文化交际 p.13
II. Communication 交际
Definitions of Communication 交际的定义
Generally speaking, communication can be defined as a dynamic, symbolic, transactional and contextual process in which people create shared meanings or messages.
Food
Fish & chips
Clothes
House
Chapter 1 ：Culture, Communication & Intercultural Communication p.1
Learning Objectives
In this chapter, you should be able to define culture, communication and intercultural communication 了解文化，沟通和跨文化沟通的定义 describe the characteristics of culture, elements and types of Communication 了解文化，沟通的组成部分和沟通的类型 understand the importance of intercultural communication and intercultural business communication 了解跨文化沟通和跨文化沟通的重要性。
跨文化的沟通技巧是在当今市场必不可少的技巧
▪ the increase in globalization in the last few
decades 在过去的几十年里，经济中全球化发展