Theme Hotel Design：When the hotelevent themeHoward StutzTheme Hotels emerging as a new form of hotel development, in foreign countries, nearly 50 years, and in our short history，distribution range is also confined to more developed in the hotel industry in Guangdong，Shanghai，Shenzhen to have to return to nature, science, technology，or nostalgic-themed hotel，all reflect the unique operating characteristics. Although the theme hotel in China there are new things，but in the international hotel industry is a kind of new trend。
Only a few themes from the domestic hotel business situation, business conditions were better than other hotels.Looking into the future so bright theme hotel，theme hotels it is necessary to carry out planning and design analysis，developing the theme of the hotel to provide some pertinent "cannon fodder." This paper introduces the theme，theme, theme, and a rational distribution of functions of parts to elaborate。
1. The introduction of the themeTheme Hotel also known as "Featured Hotel”，is based on a particular topic, to embody the hotel's architectural style and decorative arts, and culture-specific, so that customers receive personalized culture of feeling, at the same time services into the subject, personalized service to replace the generalized service for customers with joy, knowledge and stimulation。
History, culture，urban, nature, myth，fairy tales can become the theme of the hotel to play.2. Positioning themeIn doing scenic spot，the first to determine her direction and orientation to the many competitors, bigger and stronger. Similarly, the theme of the hotel is also true，but when it is located within the scenic area, the more the subject is attached to scenic location，with echoes of its services. When she is not only dependent on the city or scenic areas exist，the theme of the exact location of the hotel is particularly important to consider the problems to be more。
Hangzhou "Dream Castle" is allowed to fail due to subject positioning a typical case。
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Hangzhou "Dream Castle"The end of 2003 and plans to spend 1。
5 billion yuan，known as "China's first super-star hotel" and ”Dream Castle” from Hangzhou Xiaoshan District, the start of the news came,, the person said: ”As the program changes，’Fantasy Castle’ can not be built。
” ”Dream Castle" is the original plan of Hangzhou World Leisure Expo 2006，the landmark building, covers an area of 130,000 square meters, more than 100 meters high，the investor is well-known privateenterprise Song City Group. Its designers, but also designed the world’s largest hotel （MGM Grand）and American designer Mr。
Johnson.This ultra—luxurious design, is supposed to be a successful model, but ended in failure. The root causes of failure，not to say that she did not locate, but in their positioning committed two fatal. One theme too far out of market positioning：Hangzhou as a leisure capital, but also to be at the center of the Yangtze River Delta area, located in the Yangtze River Delta is why leisure tourist and the business meeting customer is reasonable。
The ”dream castle” theme chosen not to support this position，the super star of the building will be far beyond the casual market's spending power. Second，the theme from the city location too heterogeneous: Hangzhou is a beautiful and peaceful south of Yangtze River，is a modern leisure city；the ”Dream Castle" to "dream” as the theme, luxurious and magnificent, and rooted in the comfortable life of leisure atmosphere the contrary, the pursuit of a far away from reality experience. She's wrong is not taken into account where the city’s image positioning and urban planning, then failure is a matter of course。
4.Show topics in depthAfter positioning the hotel to seize the theme, we must consider how to let visitors experience the charm of the hotel’s theme，which requires self—display of themed hotels. A successful theme hotel theme through its theme of environment and atmosphere to demonstrate the concept, in other words，the theme is the theme of environment and atmosphere of the concept of reification. Either by theme architecture，landscape theme extrinsic kind of characterization to look into the hotel's theme，theme decorations，etc through the physical appearance to display within the theme of the hotel。
But need to be selective, strictly, to be perfect，harmony，a vivid contrast to the theme of environment and atmosphere.4.1 Architectural, landscape and environment in the subjectSubject building is a tangible demonstration of the theme hotel in the customer plays a key role when the first purchase. In addition to the pursuit of a unique architectural theme, but also should grasp the good and the surrounding geographical coordination，coordination with the surrounding environment itself is part of the customer experience。