Harley-Davidson-- King of the Road 哈雷戴维森——公路之王
The Davidson brothers and William Harley crafted their first motorcycle using the best available tools they had - mostly their hands and their ingenuity. 戴维森兄弟和威廉哈雷用自己的双手和智慧制作了第一辆摩托车。
The adventurous American could ride for hours, the fuel tank accepting even the lowest grades of fuel to provide surprisingly economical motoring. 大胆的美国人可以
开那种接受最低等级燃料的燃料槽提供的令人惊讶的经济汽车。
The Great Depression almost succeeded in devastating the entire motorcycle industry. Only two manufacturers survived the slump. 大萧条几乎成功地破坏了整个摩托车行业。
只有两家厂商在衰退中存活。
Harley-Davidson was one of them, thanks to a strong dealer network, police and military use, and conservative business management combined with strong exports. 哈雷戴维森是其中之一,归因于一个强大的经销商网络,警察和军队对他们产品的使用,以及保守的管理与强大的出口相结合。
In 1965, Harley-Davidson ended family ownership with a public stock offering, merging with the American Machine and Foundry Company (AMF) shortly thereafter.哈雷戴维森用公开发行股票的方式结束了家族所有权,此后不久,与美国机械铸造公司合并。
1965,But then huge numbers of low-priced motorcycles were imported from Japan, flooding the American market, the ferocious competition causing a severe financial strain for the Wisconsin company. 1965年,但大量从日本进口的低价摩托车充斥美国市场,这种激烈的竞争,给威斯康星州的公司造成了严重的财政压力。
This encouraged 13 members of the Harley-Davidson management team to purchase the company from AMF in a leveraged buy-out. Harley-Davidsons have thus become big business. 这鼓励了哈雷戴维森管理团队的13名成员从AMF杠杆收购该公司,此后,哈雷戴维森企业成为大财团。
But they are also an important and prestigious part of biking lore, for yesterday, today and tomorrow. Harley-Davidson is not just a motorcycle; moreover it is a real American icon, which represents the individual, a triumph of
non-conformity, a free way of life.但他们也是摩托车传奇中重要并且享有声望的的一部分,昨天如此,今后亦如此。
哈雷戴维森不仅仅是一个摩托车制造商;而且是代表个人,非整合,以及自由生活的真正美国偶像。