2009年09月
Main Markets
2009年09月
Main Markets
North America Europe
Asia
South America
Africa
Australia
2009年09月
28
Nestlé
The World
2009年09月
29
Investment In The World
2009年09月
History: 1996-2003
1997 •Creation of Nutrition Strategic Business Division (2006: Nestlé Nutrition) 1998 •Launch of Nestlé Pure Life
2001 •Merged with the Ralston Purina Company
1947 •NestléAlimentana S.A. (new name after merger with Maggi)
1948 •Launch of Nestea and Nesquik OLD FASHIONED: Chocolate bar from 1945
2009年09月
History: 1976-1995
Dairy
4
Products
8 9 10 11
Drinks
Food service
Healthcare nutrition Ice cream
12
13 14
2009年月
Petcare
Sport nutrution
Weight management
Baby foods & Dairy
Nestlé Infant Cereals – The ideal weaning food
2009年09月
34
Main Markets
Main Competitors Financial Highlights Strategic Planning
2009年09月
Intro & History
2009年09月
How much do you know about Nestlé?
Good Food, Good Life.
Weight management
Jenny Craig, Inc.
2009年09月
Petcare & Sport nutrition Petcare
a perfect balance of healthy ingredients
Sport nutrition
a wide selection
2009年09月
production (Inner Mongolia)
☞Cumulative direct investment from
Switzerland: RMB 8.3 billion
☞Added Capacity at Nestlé Shanghai Ltd
2009年09月
30
Sales Growth
light wafer texture and delicious chocolate taste
Culinary chilled frozen food
0 grams of trans fat
2009年09月
Cereal, Drinks & Ice cream
A delicious cer eal made with whole grain
PETER BRABECK-LETMATHE visits a water facility in Kenya
2009年09月
History: 2010-2011
2010 •launched the Nestlé Cocoa Plan •Creation of Nestlé Health Science and Nestlé Institute of Health Sciences •acquired Kraft Foods’ frozen pizza business.
1977 •Nestlé S.A. (new company name) •Acquiring Alcon Laboratories Inc.
1986 • Creation of Nestlé Nespresso S.A. 1988 •Buitoni became part of our portfolio 1990 •Cereal Partners Worldwide (joint venture with General Mills) 1991 •Beverage Partners Worldwide (joint venture with CocaCola) 1993 •Creation of Nestlé Sources Internationales (2002: Nestlé Waters)
2009年09月
History：Nestlé’s Origin
Founder: Henri Nestlé (1814 - 1890)
2009年09月
Nestlé’s first infant milk cereal
in 1867
History: 1867-1905
1867 launched Farine lactée
NESCAFÉ: Tin from 1938
2009年09月
1938 •Nescafécoffee was launched
History: 1939-1975
1939 •Activities in the Western Hemisphere, the British Empire and overseas 1943 •Nescafécoffee are serving in Europe and Asia
1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008
2009年09月 31
Market Sales
2009年09月
Mergers & Acquisitions In The World
Kit-Kat
Cooking Food
Ice Cream
Welcome！
Members of our team:
Yiting Wang Xueqing Zhao Xiaoqin Yang Li Zhang Fanfan Ji Xingyan Wang Xuwen Wang
2009年09月
Agenda
Intro & History
Business & Products
2009年09月
World’s No.1 Food & Beverages Company
CEO:
Rank in Top500: Employees: Factories:
Paul Bulcke
71 328,000 461 in 83 countries 27
R&D Networks:
Nestlé Head Office in Vevey, Switzerland
2011 •Acquired a 60% share in Hsu Fu Chi in China •Acquired a 60% share in the Yinlu Foods Group (Yinlu) in China
2009年09月
More in This year: 2012
•Work with the Fair Labor Association on our cocoa supply chain
2009年09月
Business & Products
2009年09月
Products
1 2
Baby foods
Bottled water
Cereals Chocolate and confectionery
3
4 5 6 7
2009年09月
Coffee
Culinary,chilled and frozen food
combine health y real fruit and a delicious taste
magical enjoy ment you can feel good abo ut.
Cereal
Drinks
Ice cream
2009年09月
Coffee
Enjoy quality moments every day
Nescafé3 in 1
Nescafé Cappucci no
Nescafé Classic
Coffee
2009年09月
Coffee
Nescafé Cappuccino They’re frothy and wonderful.
Nescafé Classic medium-dark Roast a full flavor
Nescafé 3 in 1
amazingly easy to make
2009年09月
Unique selling points
1.High quality 2.Reasonable price 3.Well-known brand 4.Strong R & D capability 5.Nestle’s idea
Healthycare nutrition & Food service
balanced nutrition to keep you going
Good quality
Healthycare nutrition