Nestlé's marketing philosophy
• Marketing concept - customer needs Nestlé has been committed to consumer demand, products, brands and people's attention for a long time. • Social marketing concepts - social interests One hundred and thirty years, Nestle has created a benefit all parties, mutual trust, public way. • Great marketing ideas - market environment Over the years, Nestle has always insisted the principle of "in any country and the city's business activities must comply with local interests"
company culture of Nestlé
小组成员：范一蕾 汪印东 黄樱滢

About the founder Nestlé’s philosophy The brands of Nestlé Nestlé’s Main Products The development of Nestlé Nestlé's marketing philosophy The culture of Nestlé corporate Nestlé in China

In 2005, Nestlé has more than 500 plants worldwide, 25 million employees and annual sales of $ 91 billion Swiss francs. Production of baby food also developed from a village workshop into the world's leading food company, Nestlé have gone through 130 years of development.
About the founder
In 1867, A Swiss pharmacist who called Henri Nestlé founded the Nestlé company.
Nestlé’s philosophy


"Nestlé" means "little nest", this warm nest as a sign of Nestle, would lead people to think of a loving mother, infant feeding scenarios by consumers know and love. It also represents Nestlé's philosophy: caring, safe, natural, nutrition As the world's largest food company, Nestle uphold the philosophy and principles of peopleoriented, quality as the most important countries in the world's consumers with quality food, bringing a better life.
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Nestlé in China

Swiss-based Nestle, the world's largest food company, has a long history in China. A century, Chinese consumers are very trust and familiar with Nestlé’s brand. As early as 1908 in the last century, Nestle has opened its first sales office in Shanghai . Besides, Nestlé is one of the earliest foreign investors in China.
The culture of

Nestlé corporate
People - our most valuable asset All along, Nestle Nestle employees will bring the spirit has always been a key factor in life. It is this "human" spirit of the village to lead a workshop from Nestle developed into the world's leading food companies. Nestle employees are the most valuable asset. Nestle today's best performance from employees around the world, a strong effort and loyalty. As a company committed to produce quality food, create a better life, Nestle is also very concerned about their employees. Nestle's managers and employees formed between intimate working environment, so that Nestle to become an employer of first choice.

The brands of Nestlé
Nestlé’s Main Products
Dairy Coffee Cereals Baby foo& Confectionery ……
The development of Nestlé