药店金牌店长管理技能培训（Pharmacy; gold medal manager;management skill training）The pharmacy medal manager management skills training Lecturer: Tan XiaofangThe number of training days: 2 daysThe training object:Senior clerk, manager, store managerThe purpose of training:1, noble occupation morality, good personal reputation:2, the positive enterprising spirit, high professional skills: 3, always have a sense of crisis to have business consciousness: 4, to coach consciousness, have advanced awareness.Training background:The pharmacy manager's quality high and low, service skills and service attitude is good or bad, is an important factor affecting the overall level of pharmacy service. The new store in long before the appointment, to accept at least three training and testing.1, understand the enterpriseTo fully understand the historical status, the enterprise got what honor, product development and quality management, customer service service commitment, and the future development direction of the enterprise. In addition, the drug on the market in the flow path, and other related knowledge should also be covered.2, understand the terms used in industry and related knowledge of MedicineTo fully understand the business and industry knowledge, not only can increase the sense of belonging to the pharmacy pharmacy manager, may increase the guide on behalf of sales and service with confidence. Enter an industry, not only to the industry in the past and now understand the situation, but also to the future of the industry evolution process, trends have cognition; in addition, some common terms and related industries, such as pharmaceuticals, gross margin and rotary rate, POP, DM, and even some management terms, such as 5S, 4P etc. vocabulary, also want to know.3, familiar with the competitive environmentThe manager should always pay attention to trends in industry competitors (such as sales, sales, marketing, price changes, new listing, personnel changes, etc.) and the situation in a timely manner to the upper. In addition, the pharmacy POP, auxiliary display device sales props and miscellaneous hanging, hanging, swinging nail, operation skills familiar, not only tolearn more, do more exercises, to lead the staff to do so, in order to make the drug more valuable sense. In addition to the above several outside, when the pharmacy needs to hold promotional activities, through the activities of the training manager, purpose, time, method, detailed understanding of the activities of drug knowledge and other details; and lead the staff receive all kinds of promotional products and activities to perform good appliances, promotional activities.The syllabus:The development prospects and the pharmaceutical industry policy and retail1, drug price policy and future trend2, the current Chinese OTC format4 stage 3, drugstore changes4, circulation and the future value of Dalian lock5, 08 years of pharmaceutical market environment analysis and OutlookTwo, self medication and the prospect of consumer expectations1, customer analysis2. Factors affecting consumption behavior3, analysis of consumer behavior of chain pharmacies enlightenment4, consumer expectations for pharmacy5, consumers change: the change of valuesThree, chain pharmacy business marketing1, marketing in a changing world.2, product orientation and market orientation contrastThe operation and management of four chain pharmacies1, the competitive advantage of chain pharmacies2, the drugstore chain management policy3, modern retail pharmacy business model4, corporate positioning: we provide what goods?5, the drugstore chain management features6, improve the internal management of the main means of chain pharmaciesThe 7 main types of sales promotion, pharmacy8, why customers choose us?The difference between the 9 services and chain pharmacies.10, customer managementEight key 11, money pharmacy12 manager and chain pharmacies operating in the care for what?13 chain stores, winning strategy thirty-six14, the drugstore chain management experience15, establishment and management of staff training filespanel discussionSeveral important techniques, five chain pharmacies display and shelf managementThe main means of promotion, display 1A few details, 2 display management in pharmacy3, shelf management is business managementAnalysis of 4 shelves, visual effects and sales5, the price tag on the shelfThe effect of POP 6 on the shelves,7, display shelves8, sale card9, shop display layout and customer acceptance10, for shoppers shelf management11, shelf management: display items12, the main varieties of vivid five principlesThe main varieties of vivid illustrationspanel discussionSix, how to do the chain drugstore category management1, what is the category?2, category management should do the following things3, category management: a new form of business cooperation 4, "category management" product number selection principle5, through the optimization and selection of varieties, saving resources, shelf inventory cost and the cost of resourcespanel discussionSeven, how to improve the profitability of chain pharmacies1, chain pharmacies operating profit pattern analysis chart2, chain pharmacies in the current difficulties and Countermeasures3, how to reduce operating costsProposal 4, sales innovation chain pharmacies5, sales proposal case6, own brand and high margin varieties on profitability7, how to enhance the number of visitors"8, how to enhance the customer price"9, Ping efficiency and effectiveness of people10, the profit, from "profit" to "profit effect"11, how the operation effect of profit pharmacy business "(11) panel discussionEight, how the game of chain pharmacies with community medical institutions1, how the game and community (8 suggestions)Nine, chain pharmacies and suppliers how to achieve a win-win cooperation1, good agreement with supplier marketing, get more marketing resources2, case analysis and supplier win-win cooperationTen, how to enhance the brand image of chain pharmaciesHow to do the brand building, 1 chain enterprises2, the pharmacy brand of public service activities in 5 casesShare the drugstore chain business success storiesEmployee management and motivation, eleventh chain pharmacies1, common manager2, team management and team incentivecase analysis3, improve team cohesion4 factors, team morale5, improve the morale of the staff6, keep the excellent team skills panel discussion。