项目选择与组织战略
The Project Selection
& Organization strategy
Sep.-Dec. 2004 Jinan University 佟瑞 (Edward Tong) MBA,MPM copyright reserved 2
The thought for success 成功思维
Sep.-Dec. 2004 Jinan University 佟瑞 (Edward Tong) MBA,MPM copyright reserved 5
Aligning Project with Organization Strategy 项目与组织战略相一致
Strategy is implemented through projects. Every project should have a clear link to organization strategy 战略是通过项目来实现的，每一项目都应该与组织 战略有清晰的联系。 There are too many organizations in which many managers cannot identify a project’s and link it with the strategic plan 太多的组织中，许多经理们不能够识别项目并将之 与组织战略计划联系起来。
Sep.-Dec. 2004 Jinan University 佟瑞 (Edward Tong) MBA,MPM copyright reserved 6
What is Strategic management?
Strategic management is the process of assessing ”what we are” and deciding and implementing” what we intend to be and how we are going to get there.” Strategy describes how an organization intends to compete with the resources available in the existing and perceived future environment.
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The Strategic Management Process
战略管理过程
Everyone in the organization should be keenly aware of the organization‟s mission 组织内每个人应当敏锐地知道组织 使命 The mission statement communicates and identifies the purpose of the organization to all stakeholders. 使命说明是对所有的项目干 系人传达并识别组织的目的。
Sep.-Dec. 2004 Jinan University 佟瑞 (Edward Tong) MBA,MPM copyright reserved 10
The Strategic Management Process
战略管理过程
Review and define the organizational mission. 评论和界定组织使命 Set Long-range goals and objectives. 设立长期目标和目的。 Analyze and formulate strategies to reach objectives 分析并阐明战略以期达 到目标 Implement strategies through projects. 通过项目来执行战略
《项目管理》
Project Management
佟瑞 Jinan University
Session #2
Clifford F.Gray /Erik rson Project Management: The Managerial process Sep.-Dec. 2004 Jinan University 佟瑞 (Edward Tong) MBA,MPM copyright reserved 1
The successful man lengthens his stride when he discovers that signpost has deceived him; the failure looks for a place to sit down. -------- J.R. Rogers 成功的人发现受到路标愚弄时，仍迈步而行， 但失败者却找个地方先坐下来再说。
Sep.-Dec. 2004 Jinan University 佟瑞 (Edward Tong) MBA,MPM copyright reserved 9
The Strategic Management Process 战略管理过程
Strategy can decide the survival of an organization. 战略能够决定组织的生存 But what the action course it should pursue can decide the success or failure of an organization 但它要采取的行动路线却能决定组织的成败。 Strategic management requires strong links among mission, goals, objectives, strategy, and implementation, 战略管理要求组织使命、目标、目的，战略以及执 行强紧密联系。
Sep.-Dec. 2004 Jinan University
佟瑞 (Edward Tong) MBA,MPM copyright reserved
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Aligning Projects with organization Strategy项目与组织战略相一致
Identification of project‟s priority and linkage with the strategic plan 项目优先权的识别及与战略规划的联系 Value contribution to the organization’s strategic plan 对组织战略规划的价值贡献。 Project managers need to understand the Strategic management Process. 项目经理需要了解战略管理过程
Sep.-Dec. 2004 Jinan University 佟瑞 (Edward Tong) MBA,MPM copyright reserved 4
Comments from Project managers
Where did this project come from? Should I stop working on this project and start on the new one? Why are we doing this project? How can all these projects be first priority? Where do they get the resources to do this project?
Sep.-Dec. 2004 Jinan University 佟瑞 (Edward Tong) MBA,MPM copyright reserved 8
Strategic management „s focus
It provides the theme and focus of the future direction of the organization. It supports consistency of action at every level of the organization. It encourages integration because effort and rgoals and strategies. It is a continuous, iterative process aimed at developing an integrated and coordinated long-term plan of action.
Sep.-Dec. 2004 Jinan University 佟瑞 (Edward Tong) MBA,MPM copyright reserved 7
Two major dimensions of strategic management
Responding to changes in the external environment. Allocating scarce resources of the firm to improve its competitive position. Constant scanning of the external environment for changes in a major requirement for survival in a dynamic competitive environment.
Sep.-Dec. 2004 Jinan University
佟瑞 (Edward Tong) MBA,MPM copyright reserved
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Long-Range Goals and Objectives 长程目标和目的
Organizational objectives set targets for all levels of the organization 组织目标为组织各级层面设定了目标 Objectives answer in detail where a firm is headed and when it is going to get there. 目标详细回答了公司的 去向问题以及何时达到目的地。 Objectives for the organization cover markets, products, innovation, productivity, quality, finance, profitability, employees, and consumers 组织目标涵盖了市场、产品、创新、生产力、质量、财务、收 益性、员工以及消费者 In summary, organizational objectives drive your projects. 总之，组织目标驱动项目.