Collocations:
❖ Joint program 合作项目 ❖ Western practices 西方做法 ❖ Multinational firms 跨国公司 ❖ Local market 本地市场 ❖ Vast demand 大量需求 ❖ Global environment /practice 全球环境/市场
❖ Recruiter
❖ Business network
❖ A business school ❖ Management consulting
❖ Supply and demand
Discuss the following question:
❖ How important do you think English is to become a successful business executive?
❖ When?__T_his_a_ut_um_n_______________
❖ Why?_S_o_st_ud_en_ts_c_an_le_ar_n _ab_ou_t g_lo_ba_l a_s_we_ll_as_lo_cal practices.
❖ Who?__H_el_lm_ut_Sc_h_utt_e;_St_ev_e _Mu_lli_nje_r;_Je_v_an_S_oo__
Focus on the newspaper: the five W’s
❖ A good way to approach an article and extract the key information is to ask yourself the five WH-questions: what? Where? when? Why? who? This key information can usually be found in the first and second paragraphs of an article.
Unit 2
Have foreign MBA, will travel in Chinese business
Study the following business terms and concepts.
❖ MBA program
❖ A state-owned enterprise
❖ An entrepreneur ❖ A multinational company
❖ What makes a good executive? List three qualities.
ห้องสมุดไป่ตู้
Read the article and answer the questions below:
❖ What was Insead’s previous involvement in Asia? ❖ Do you agree with the view expressed by the dean
of the Singapore campus? ❖ How will companies cope in the short term? ❖ What, according to the article, will need to change
/做法
Discussion
❖ Would you like to study in another country? Why or why not?
❖ “American business schools are dominating the field with their way of business thinking.” do you agree with this?
Chinese expatriates from overseas and develop local employees from entry-level positions to managerial roles. ❖ A change in the Chinese education system. ❖ The fact that it is the first such collaboration.
Read the article and complete the missing information below:
Insead is hoping to open a school with
❖ What happened?_P_e_kin_g_U_niv_er_si_ty.__
❖ Where?__B_e_ijin_g_______________
in the long term? ❖ What is so special about the Insead-Tsinghua
collaboration?
Answers to the questions:
❖ Insead opened a campus in Singapore. ❖ Answers will vary. ❖ Companies are to bring in Chinese and non-