② Prefix (P147)
• over-
• Examples:
• overwork • overpraise • overweight • overanxious • overact

• re-
• Examples:
• replace • reconsider • rewrite • regain • recall
Section A
Word Pretest 1. Do Word Pretest (P142) within 3 mins. 2. Underline the italicized words in Text I when you read it later.
Text I: International Advertising as a
Key to Prefix
• 1. reconsideration • 3. replace • 5. regain • 7. recall
2. overpraised 4. overwork 6. overweight 8. overanxious
Cloze (P148)
① money ② attempt ③ persuade ④ growing ⑤ preference ⑥ advertisers ⑦ rational ⑧ unconscious
advertising successful? 3) How do you understand “high context
culture” and ”low context culture”?
Reading Skill Practice
• Reading Skill: Understanding Sentences
Assignments
• 1. Read Text II in Section C after class. • 2. Read widely after class and take
some notes. • 3. Preview the next unit.
Communication Process
* General Reading: • Read the text, time it and record the
time it takes. • Do the Reading Comprehension
exercise on P145 as quickly as possible.
exercises.
Teaching Procedures
Lead-in Questions: 1. Is your buying of goods influenced by
ads? Why? 2. What do you think of some famous
people advertising for some products or medicine?
* Further Reading:
Read the text again and consider the following questions.
1) What is international advertising ? 2) How can we make an international
Section B
1. Read the passages in this part within 10 mins, and finish the exercises after them.
2. Check the answers.
☆Remember to use the reading skill we have learned.
Unit 11
Advertising
Teaching Objectives
1. Read some passages about advertising. 2. Enable students to know more about
advertising and cultural shock. 3. Do some reading and vocabulary
• Exercise on P145
Vocabulary Building
① Word Match (P147)
• 1. associate • 2. substantial • 3. literacy • 4. milestone
• 5. remarkable • 6. connotation • 7. features • 8. shades
Section C
1. Read this section, and finish the exercises after it.
2. Some questions for you to consider while reading: 1) What factors should we consider when we do an advertisement? 2) Talk about the advantages and disadvantages of Ads with your partners.