OVERVIEW OF COMPETITOR ANALYSIS FRAMEWORK
1. Background information
• Location
• Starting year
• Registered • Number of
capital
employees
• Management • Era analysis
2. Strategy
• Mission • Vision • Corporate strategy
5. Organization and ownership
• Organizatiቤተ መጻሕፍቲ ባይዱn structure • Ownership structure
SEC China010821BJ-Toshiba
team
• Equity
structure
4. Value chain strategy
Focus on
• Marketing,
advertising and promotion
• Distribution (channel
and sales force)
2. Strategy
• Mission • Vision • Corporate strategy
6. Financial performance
• Sales • Profit
1
BACKGROUND INFORMATION
1. Background information
• Location
• Starting year
• Registered • Number of
capital
employees
Offices: 10 Manufacturing companies: 42 Subsidiaries & affiliates: 72
SEC China010821BJ-Toshiba
Source: Toshiba website, Lit search 3
SEC China010821BJ-Toshiba
Domestic Plants, Branches Offices And Other Facilities:
190,000 worldwide
Production facilities: 25 Branch offices: 35 Sales offices: 23
Overseas Plants, Branches Offices and Other Facilities:
• Management • Era analysis
team
• Equity
structure
4. Value chain strategy
• Focus on
– Marketing, advertising and promotion
– Distribution (channel and sales force)
BACKGROUND INFORMATION – DALIAN TOSHIBA TELEVISION, LTD
Location: Starting year: Registered Capital: Products: Unit Sold: Number of employees: Joint Venture Partners
5. Organization and ownership
• Organization structure • Ownership structure
SEC China010821BJ-Toshiba
3. Product/market
• Key product offerings • Market position
3. Product/market
• Key product offerings • Market position
6. Financial performance
• Sales • Profit
2
BACKGROUND INFORMATION – TOSHIBA
(As of September 30, 2000)
Established:
1875 by Hisashige Tanaka
President & CEO: Total Assets: Shareholders’ Equity:
Tadashi Okamura US$51,578 million US$10,054 million
Number of employees:
Type Foreign Juristic Person's Shares
• Toshiba (China) Co. • Dalian Daxian (Group) Co., Ltd.
Source: Company website, Lit search
• Toshiba
Dalian, Liaoning Province 1996 US$30 million 21’ – 34’ color TV (CRT, Projection, Flat) color TV 1 million sets, 50% export (Year 2000) 2,000
SEC China010821BJ-Toshiba
CONFIDENTIAL
Brown Goods and PC Competitor Analysis: Toshiba
SAMSUNG ELECTRONICS CHINA (SEC China)
August 20, 2001
This report is solely for the use of client personnel. No part of it may be circulated, quoted, or reproduced for distribution outside the client organization without prior written approval from McKinsey & Company. This material was used by McKinsey & Company during an oral presentation; it is not a complete record of the discussion.