of carbonated drinks, it has a dominant position in the carbonated drinks industry .
other healttion
➢ strong distribution channels
year
2005 2006 2007 2008 2009
Sales revenue (millions)
23104 24088 28857 31944 30990
Perfect performance
6
Financial conditions(2005-2009)
7000 6000 5000 4000 3000 2000 1000
7
SWOT Analysis
Strengths
Weaknesses
➢ There is a unique function of cooling about
➢ the largest competitor is Pepsi.
carbonated beverages,is a preferred drink in
Analysis of Cocacola Company
1
AGENDA
The introduction of Coca-cola Company The main product Stock history Financial conditions(2005-2009) SWOT Analysis
soft drinks market leaders and pioneers,through the world's largest beverage distribution system, selling the world more than 200 countries and regions amounted to one billion cups consumed per day, accounting for 48% of the world soft drink market, its brand value over 700 billion U.S. dollars, is the world's first brand.
In 1888 Asa Griggs Candler bought the company and sales increased over 4000%. Now, Coca-Cola Company is the world's largest beverage company and selling
2
Company introduction
Coca-Cola first appeared in the city of Atlanta ,in May 1886 by Dr. John Pemberton, has been 124 years old.
Coca-Cola was first sold to the public in Atlanta at Jacob’s Pharmacy. Only 9 servings of the soft drink were sold each day. Sales for the first year were only $50
Around 1998 ,up to $ 87
2010/10/29, closing price is $ 61.32
5
Financial conditions(2005-2009)
35000 30000 25000 20000 15000 10000
5000 0 2005 2006 2007 2008 2009
➢ Energy Drinks ➢ Soft Drinks ➢ juices and juice drinks ➢ Tea and Coffees ➢ Sports drinks ➢ Water ➢ Other
4
Stock history
Before1970,the lowest market price is only $ 1.0
➢ Consumer stereotype - unhealthy beverages
summer.
containing caffeine for Coke and other
➢ Coca-Cola company focused on the production
ingredients, and could easily lead to obesity and
0
2005
2006
2007
2008
2009
Steady growth in profits The company is operating normally
year
2005 2006 2007 2008 2009
Profits (millions)
4872 5080 5981 5807 6824
➢ It is undeniable that non-carbonated drinks manufacturers is threatening to Coca-Cola.
➢ More and more people realize the unhealthy factors in carbonated beverages and turn to noncarbonated drinks.
➢ the mature world markets and a stable customer
base
Opportunities
Threats
➢ Standing on the commanding heights of the world
➢ Century brand ➢ Have secondary market
3
The main product
1894 was the first time Coca-Cola was bottled Today, more than 500 brands—200 Nations more than 500 nonalcoholic beverage brands, such as: