试卷编号：8127 座位号浙江广播电视大学2006年春季学期期末考试《商务英语阅读》试题2006年7月Part I Multiple choiceComplete the sentences by choosing from the words below each sentence （每小题1分，共20分）1. The continued prosperity needs ___________.A. managementB. corporationC. innovation2. Asian car companies ________ to attract the discerning western buyers. A. develop cheaper carsB. produce competitive advantagesC. turn to efficient methods3. Accounting firms frequently _________ their audit clients. A. buy management skills from B. sell consulting services to C. provide audit assignment for4. The person who is responsible for an individual bank is called _______. A. bank manager B. financial advisor C. accountant5. _______ means using the Internet and a website to promote products or services. A. On-line support B. Web supportC. Advertising on the web6. Mass media promotion aims to influence public perception, not only target _____. A. competitors B. consumers C. products7. Owing to both domestic circumstances and foreign influences, ______ is no longer the principal contradiction.A. production levelB. class struggleC. socialist construction8. Some organizations can completely redefine ______ they conduct business to achieve superior competitive advantage.A. whatB. whenC. how9. By studying business, you can become ______ and investor and be a better employee. A. informed a consumer more B. informing more consumers C. a more informed consumer10. The factors of supply and demand generally ______ the price that consumers pay producers for goods and services.A. add toB. influenceC. cut down 11. Markets are ______ as consumer and industrial markets.A. classifiedB. classifyingC. classifies12. The ______ could be the precursor to a potential global monetary unit in the second half of the 21th century.A. euro monetary unitB. American dollarC. pound sterling13. International business encompasses all business activities that involve _______. A. exchange within national boundaries B. exchanges outside national boundaries C. exchanges across national boundaries14. A nation ’s ______ is the difference between the flow of money into and out of the nation. A. balance of trade B. balance of payments C. payment of balance15. Labeling provides customers with product information, some of which is required by _____. A. law B. customer C. company16. Human resources management decisions and policies should be based ________. A. on the requirements of a job B. by the job ’s requirements C. to a job management17. The four types of corporate culture illustrate the relationship of ______. A. employees and how they look at their organizations. B. cultures and familyC. incubator and businesses18. Managers hired away from other firms may bring new ideas but may ____ existing employees.A. isolate themselves fromB. integrated themselves withC. turn to19. Organizational charts show employees where they _____.A. start their workB. report to the bossC. fit into the company’soperation20. The funds needed to operate an enterprise are referred to as _______.A. capitalB. resourcesC. laborPart II Match（每小题2分，共20分）Section AChoose the correct word or words from the box to complete the passageA firm can enter international markets in several ways. It may license a foreign firm to produce and market its products. It may export its products and sell them through foreign 21 or its own sales organization. It may 22 a joint venture with a foreign firm. It may establish its own foreign 23 . Or it may develop into a 24 enterprise. Generally, each of these methods represent a deeper involvement in international business than those that 25 it in this list.Section BChoose the correct word or words from the box to complete the following sentences26. Can you check that the figures have been entered correctly in the .27. There was a dramatic in sales to the USA between 1997 and 2000.28. Top set policies, formulate strategies, polices and decisions.29. Selling something at a reduced price is called giving a .30. E-business is about transforming business processes and integrating them with.Part III Reading comprehension（每小题2分，共40分）Passage 1Richard Brasher, commercial director of Tesco’s non-food operations, is in the frame for the top job at Boots, where chief executive Steve Russell is to step down. Brasher is understood to be on a shortlist that includes Stuart Rose, the former boss of retailing group Arcadia, the Terry Duddy, chief executive of catalogue retailer Argos. Brasher is viewed as a high-flier within Tesco and is highly rated by the group’s chief executive, Terry Leahy.Boots has been looking for a chief executive and a new chairman since the middle of December, when its current chairman, John McGrath, admitted that the group had not acted fast enough to address strategic issues that were facing it. McGrath is due to step down at the end of his contract in the summer, after overseeing the search for a new chief executive. Boots has been trying to find a way to distinguish itself and its products from the increasing range carried by supermarkets.Last week Sainsbury, the food retailer, said it would be extending its own health and beauty offering after it axed a joint venture trial with Boots. Sainsbury and Boots have been working together since 2001, but Sainsbury now wants to roll out its own programme in about 50 stores. Under the original trial, Boots supplied the products, including exclusive lines, to a specific area within Sainsbury stores at nine out-of-town supermarkets. Although both sides agreed initial targets had been met, they could not agree terms to take the scheme forward. Observers suggested that the two had disagreed over sharing revenues.Boots has confirmed the departure of another senior member of management. Michael Bunting, head of treasury, will leave the company in April. Other senior staff who have left recently include Barry Clare, marketing director, and Ken Piggott, who was managing director of Boots’ core business.Questions 31-35 are based on passage 131. Boots, according to the passage, is _______.A. a personB. a supermarketC. a hotelD. a factory32. Richard Brasher is to ________.A. become chief executiveB. be on a shortlistC. be a high-flierD.work within Tesco33. Brasher is _______.A. scolded badly by Terry LeahyB. highly assessed by Tesco’s chief executiveC. valued greatly by TescoD.understood by Tesco34. Sainsbury is a ________.A. person who worked with BootsB. business that wants to work with BootsC. supermarket that has developed its own program all the timeD. supermarket that stopped cooperation with Boots35. It seems that ________.A. a lot of people left BootsB. Boots is thriving quicklyC. Boots has decided to reformD. Some senior staff have left or will leave BootsPassage 2Large companies need a way to reach the savings of the public at large. The same problem , on a smaller scale, faces practically every company trying to develop new products and create new jobs. There can be little prospect of raising the sort of sums needed from friends and people we know, and while banks may agree to provide short-term finance, they are generally unwilling to provide money on a permanent basis for long-term projects. So companies turn to the public, inviting people to lend them money, or take a share in the business in exchange for a share in future profits. This they do by issuing stocks and shares in the business through the Stock Exchange. By doing so they can put into circulation the savings of individuals and institutions, both at home and overseas.When the saver needs his money back, he does not have to go to the company with whom he originally placed it. Instead, he sells his shares through a stockbroker to some other saver who is seeking to invest his money.Many of the services needed both by industry and by each of us are provided by the Government or by local authorities. Without hospitals, roads, electricity, telephones, railways, this country could not function. All these require continuous spending on new equipment and new development if they are to serve us properly, requiring more money than is raised through taxes alone. The Government, local authorities, and nationalized industries therefore frequently need to borrow money to finance major capital spending, and they, too, come to the Stock Exchange.There is hardly a man or woman in this country whose job or whose standard of living does not depend on the ability of his or her employers to raise money to finance new development. In one way or another this new money must come from the savings of the country. The Stock Exchange exists to provide a channel through which these savings can reach those who need finance.Questions 36-40 are based on passage 236. Almost all companies involved in new production and development must .A. rely on their own financial resourcesB. persuade the banks to provide long-term financeC. depend on the population as a whole for financeD. borrow large sums of money from friends and people they know37. The money which enables these companies to go ahead with their projects is .A. repaid to its original owners as soon as possibleB. raised by the selling of shares in the companiesC. exchanged for part ownership in the Stock ExchangeD. invested in different companies on the Stock Exchange38. When the savers want their money back they .A. ask another company to obtain their money for themB. look for other people to borrow money fromC. put their shares in the company back on the marketD. transfer their money to a more successful company39. All the essential services on which we depend are .A. run by the Government or our local authoritiesB. financed wholly by the rates and taxesC. in constant need of financial supportD. unable to provide for the needs of the population40. The Stock Exchange makes it possible for the Government, local authorities and nationalized industries .A. to borrow as much as they wishB. to make certain everybody saves moneyC. to raise money to finance new developmentsD. to make certain everybody lends money to themPassage 3They are among the 250,000 people under the age of 25 who are out of work in the Netherlands, a group that accounts for 40 percent of the nation’s unemployed. A storm of anger boils up at the government sponsored youth center, even among those who are continuing their studies.“We study for jobs that don’t exist,” Nicollete Steggerda, 23, said.After three decades of prosperity, unemployment among 10 member nations of the European community has exceeded 11 percent, affecting a total of million people, and the number is climbing.The bitter disappointment long expressed by British youths is spreading across the continent. The title of a rock song “No Future” can now be seen written on the brick walls of closed factories in Belgium and France.Recent surveys have found that the increasing argument in the last few years over the deployment in Europe of North Atlantic Treaty Organization missiles and the possibility of nuclear war has clouded European youths’ confidence in the future.One form of protest tends to put the responsibility for a country’s economic troubles on the large numbers of “guest workers” from Third World nations, people welcomed in Western Europe in the years of prosperity.Young Europeans, brought up in an extended period of economic success and general stability, seem to resemble Americans more than they do their own parents. Material enjoyment has given them a sense of expectation, event the right to a standard of living that they see around them.“And so we pass the days at the discos, or meet people at the cafe, and sit and stare.” said Isabella Gaulat. “There is usually not much conversation. You look for happiness. Sometimes you even find it.”Questions 41-45 are based on passage 341. What Nicollete Stegerda said in paragraph 2 means that _______.A. school education is not sufficientB. what the students learn more than necessaryC. the students cannot get work after graduationD. the students’ aim in study is not clear42. Which of the following is definitely true, according to the passageA. The young people are studying too hard.B. The courses in the youth center are too difficult.C. The government financed the establishment of job-oriented schoolD. The tests given to the youngsters are too difficult43. Which of the following statements is not trueA. The rock song “No Future” expresses the European youths’ disappointmentB. European youths did not expect such a widespread unemploymentC. European youths worry that a new world war might break out in the future.D. Almost half of the guest workers in Western Europe are unemployed now.44. British youths ______.A. are trying to find work on the continentB. are sympathetic with the unemployed on the continentC. show their concern for unemployment in France and BelgiumD. have been the first to show their disappointment over joblessness45. It seems that young Europeans ________.A. look upon life as their elders doB. are more like American that their elders in their way of thinkingC. look more like Americans than their eldersD. expect more from Americans than from their eldersPassage 4There are various ways in which individual economic units can interact with one another. Three basic ways may be described as the market system, the administered, and the traditional system.In a market system individual economic units are free to interact among each other in the marketplace. It is possible to buy commodities from other economic units or sell commodities to them. In a barter economy, real goods such as automobiles, shoes, and pizzas are traded against each other. Obviously, finding somebody who want to trade my old car in exchange for a sailboat may not always be an easy task. Hence, the introduction of money as a medium of exchange eases transactions considerably. In the modern market economy, goods and services are bought or sold for money.An alternative to the market system is administrative control by some agence over all transactions. This agency will issue edicts or commands as to how much of each good and service should be produced, exchanged, and consumed by each economic unit. Central planning may be one way of administering such an economy. The central plan, drawn up by the government, shows the amounts of each commodity produced by the various firms and allocated households for consumption. This is an example of complete planning of production, consumption, and exchange for the whole economy.In a traditional society, production and consumption patterns are governed by tradition; every person’s place within the economic system is fixed by parentage, religion, and custom. Transactions take place on the basis of tradition, too. People belonging to a certain group or caste may have an obligation to care for other persons, provide them with food and shelter, care for their health, and provide for their education. Clearly, in a system where every decision is made on the basis of tradition alone, progress may be difficult to achieve. A stagnant society may result.Questions 46-50 are based on passage 446. What is the main purpose of the passageA. To outline contrasting types of economic system.B. To explain the science of economics.C. To argue for the superiority of one economic system.D. To compare barter and money-exchange markets.47. In the second paragraph, the word ‘real’ in ‘real goods’ could best be replaced by which ofthe followingA. high qualityB. concreteC. utterD. authentic48. According to the passage, a barter economy can lead to_________.A. rapid speed of transactionsB. misunderstandingsC. inflationD. difficulties for the traders49. According to the passage, who has the greatest degree of control in an administered systemA. Individual householdsB. Small businessesC. Major corporationsD. The government50. Which of the following is NOT mentioned by the author as a criterion for determining aperson’s place in a traditional societyA. Family backgroundB. AgeC. Religious beliefsD. CustomPart IV TranslationTranslate the following passages into Chinese（每小题10分，共20分）Passage 1In contrast, a tariff is a tax charged on imported products. Tariffs directly affect the prices of products, effectively raising the price of imports to consumers who must pay not only for the products but also for the tariff. Tariffs may take either of two forms. A revenue tariff is imposed strictly to raise money for the government. But most tariffs in effect today are protectionist tariffs meant to discourage the import of a particular product.Passage 2Cultural or workplace diversity refers to the differences among people in a work force to race, ethnicity, and gender. With the increase of women, minorities, and immigrants entering the . work force, management is posed with both challenges and competitive advantages. Some organizations are implementing diversity-training programs and working to keep cultural diversity alive. With the proper guidance and management, a culturally diverse organization can prove to be beneficial to all involved.英语作文常用谚语、俗语1、A liar is not believed when he speaks the truth. 说谎者即使讲真话也没人相信。