重要战略议程
Global considerations impact virtually all strategic decisions.
全球性思考对整体战略决策产生实质性影响.
E-commerce/IT processes a vital strategic management tool.
电子商务/信息技术成为极为重要的战略管理 工具.
Sustaining the environment new strategic issue.
面临环境新战略问题
Strategic Management Defined
战略管理定义
Strategy is a set Nhomakorabeaf guidelines characterised by
战略是一整套指导方针,其特点是: long term focus 长期着重点(重心) decision making 决策 integration of business functions 企业职能的整合 implementation (Mintzberg 1991) 实施执行(Mintzberg 1991)
历史
战略计划术语的起源时期
Era of financial planning, annual budgets, functional focus, operational control
财务计划,年度预算 职能中心 财务计划 年度预算,职能中心 运作管理的时代 年度预算 职能中心,运作管理的时代 1960s – 1970s
你的组织谁来领导战略管理? Who is involved in the planning?谁参与计划? ? Who is responsible for the implementation?谁负责实施?
和你的小组分享知识,然后将关键知识与全班 共享.
Strategy levels
战略层次
Each strategy unique and different issues at different levels:
Procedures and techniques can serve to create a framework for strategic thinking 程序和技巧有助于战略思维框架的创造 Managers who think strategically deal more effectively with the future 能从战略高度思考的经理们能更有效应对未来 New interest in managing for uncertainty! (Sars, international politics, terrorism etc) 应对不确定事件的新兴趣(非典 国际政治,恐怖主义等 非典,国际政治 恐怖主义等) 应对不确定事件的新兴趣 非典 国际政治 恐怖主义等
比较和对比各种战略管理重要理论和方法
Comprehensive Strategic Management Model
综合战略管理模型(P27)
External Audit 外部分析 Chapter 3 第3章
Vision & Mission Statements 愿景及使命 陈述 Chapter 2
重新加强和激发经理和员工们的目标意识
Ensure organisation's directions reflect its values
确保组织方向反映出其价值观
Review effectiveness of current strategies
重新审视当前战略的效能
Key Strategic Agendas
Implement Strategies: Marketing, Fin/Acct, R&D, CIS 实施战略: 实施战略 营销,财务 营销 财务 /会计 计算 会计,计算 会计 机信息 系统 Chapter 8 第8章
Measure & Evaluate Performance 度量与评估 绩效 Chapter 9 第9章
谁负责制定?频率?怎么投入使用的?
Discuss in small groups and feedback to the class
分小组讨论,向全班汇报.
Key Terms关键术语
Strategic management战略管理 Refers to指的是: Strategy formulation战略制定
流程和内容是根植在特定的战略环境之中的 Every context unique每一环境都是独特的
Strategy process and content need to adapt to the context
战略流程需要与环境适应
Process, content & context not separate, rather 3 dimensions of task流程,内容及环境不是相互分
理解战略管理对企业的重要性
Appreciate the context of Strategic Management
领会战略管理的环境/背景 /
Apply systems thinking to Strategic Management
将系统思想观点应用于战略管理
Compare & contrast key theories and approaches to Strategic Management
Long-Term Objectives 长期目标 Chapter 5 第5章
Generate, Evaluate, Select Strategies 制定,评价和 制定 评价和 选择战略 Chapter 6 第6章
Implement Strategies: Mgmt Issues 实施战略: 实施战略 管理问题 Chapter 7 第7章
Strategy implementation战略实施 Strategy evaluation战略评估
Strategic planning战略计划 Refers to指的是:
Strategy formulation战略制定
History
1950s
Term strategic planning originates
Is Strategy Process linear?
战略过程是直线式的吗?
Sequential Process: strategy analysis, formulation and implementation?
顺序流程:战略分析,制定和实施?
Linear, rational & comprehensive?
Strategic Management 战略管理
Module 1:第一章 第一章 What is Strategic Management? 什么是战略管理? 什么是战略管理
Unit Objectives
课程目标
Understand the critical importance of Strategic Management to business
离的,而是一项任务的三个方面
Strategy as Art or Science?
战略是艺术还是科学?
3 Views in current literature现代文献的三种观点 Strategy as Art战略作为一门艺术 Strategy as Science战略作为一门科学 Strategy as Art and Science战略既是艺术又是
Equals sustainable competitive advantage?
等于可持续性竞争优势?
Exercise 1
练习1
What does your business do about strategic management?
关于战略管理你的企业有何举措?
Who does it? How often? How is it used?
每一战略在各个层次上独特的,不同的问题. Operational运作层次 Business业务层次 Corporate and Board 公司和董事会层次 Interfirm 公司间层次
Strategy Context is critical
战略环境是至关重要的
Process and content issues are embedded in particular strategy context
Strategic planning increasingly popular
战略计划日渐流行
Period of forecast and externally oriented planning
预测时期及以外部为导向的计划
Viewed as solution to organisational problems被视为组织问题的解决方案 More effective planning for growth更有效的增长计划 Environmental analysis环境分析 Static allocation of resources静态的资源配置
思考,制定和实施的连接/重叠反复过程
Exercise 2
练习2
Who leads strategic management in your organisation?
Share your knowledge with your small group, and then key learnings with the class
Brief History简要历史 History简要历史
1980s
Strategic planning challenged战略计划受到挑战
Planning models did not yield higher returns 计划模型不能产生更高回报 Organising all resources to create competitive advantage 组织所有资源创造竞争优势 Development of strategic management approaches 战略管理方法的发展