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WHAT CONNECTS THE DESIGN WORLD OF GAMES AND WEB?
GAME-LIKE ENGAGEMENT CAN BE A COMPETIVE ADVANTAGE FOR WEB DESIGN
Your users are gamers, too!
GAME DESIGN
11 Domestic offices:
Atlanta Austin Boston
Chicago
New York Philadelphia Portland, OR
San Francisco
Los Angeles Seattle Ft. Lauderdale
9 International offices:
DESIGNING FOR ENGAGEMENT
(on various kinds of screens)
ELECTRONDESIGN
NADYA DIREKOVA
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WHAT CONNECTS THE DESIGN WORLD OF GAMES AND WEB?
Our business: Web media Paid search Web development
($520MM+) ($150MM+) ($275MM+)
Deep technology experience with content management, portals, e-commerce, enterprise solutions and business intelligence
Screenshot from “Cloud,” USC Game
Saturday, March 14th, 2009
WHAT’S IN A GAME?
Using game design questions and techniques to create engagement in web applications.
Nadya Direkova
ABOUT RAZORFISH NADYA DIREKOVA
Page 1
2,300+ professionals with an average of 10+ years experience
70 active clients across a wide range of industries
IT’S ALL ABOUT CREATING ENGAGING EXPERIENCES
“User, come with me, this design will rock your world!”
GAME DESIGN
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WEB INTERACTION DESIGN
9
NADYA DIREKOVA
Page 2
ABOUT ME
Page 3
MIT
NADYA DIREKOVA
LEAPFROG
BACKBONE
RAZORFISH
AGENDA
INTRODUCTIONS ENGAGEMENT: THE COMMON GOAL OF GAME AND WEB DESIGN QUESTIONS THAT GAME DESIGNERS ASK TO CREATE ENGAGEMENT GAME DYNAMICS IN WEB APPLICATIONS PRESENTING THE USER EXPERIENCE AS A GAME
GAME-LIKE ENGAGEMENT CAN BE A COMPETIVE ADVANTAGE FOR WEB DESIGN
Your users are gamers, too!
GAME DESIGN
WEB INTERACTION DESIGN
NADYA DIREKOVA
Screenshot from “Rub Rabbits,” SEGA
London (DNA)Paris (Duke) Hong Kong (e-Crusade) Shanghai (e-Crusade)
Frankfurt, Berlin (Neue Digitale)
Sydney (Amnesia)
Tokyo (Dentsu)
Madrid (WYSIWYG*)
OUR CLIENTS NADYA DIREKOVA
Screenshot from “Rub Rabbits,” SEGA
WHAT CONNECTS THE DESIGN WORLD OF GAMES AND WEB?
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IT’S ALL ABOUT CREATING ENGAGING EXPERIENCES
“User, come with me, this design will rock your world!”
WEB
INTERACTION
And these users are some of their needs
amcecut sintogDmaEmeSdeItsGo. Ngetting
NADYA DIREKOVA
Screenshot from “Rub Rabbits,” SEGA
WHAT CONNECTS THE DESIGN WORLD OF GAMES AND WEB?
GAME DESIGN
“User, please stay. Forever!”
WEB INTERACTION DESIGN
10
NADYA DIREKOVA
Screenshot from “Rub Rabbits,” SEGA
ENGAGEMENT: THE COMMON GOAL OF GAME AND WEB DESIGN QUESTIONS FROM THE WORLD OF A GAME DESIGNER GAME DYNAMICS IN WEB APPLICATIONS PRESENT THE USER EXPERIENCE AS A GAME
NADYA DIREKOVA
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WHAT CONNECTS THE DESIGN WORLD OF GAMES AND WEB?
ELECTRONIC GAME DESIGN
WEB INTERACTION DESIGN
NADYA DIREKOVA
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WHAT CONNECTS THE DESIGN WORLD OF GAMES AND WEB?