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2013纪梵希营销

4G标志:古典(Genteel)、优雅(Grace)、愉悦(Gaiety)以及GIVENCHY
一、2013秋冬系列
1、广告
2、秀场
The strength of gypsies meets the romanticism of a feeling to celebrate women.
纪梵希2013秋冬女装系列用浓烈的吉普赛风格和浪漫的维多利亚式情调来赞美女性。

RICCARDO TISCI REVISITS THE SIGNATURE SHAPES AND PRINTS OF HIS GIVENCHY ARCHIVES TO CREATE BOLD FEMININE SILHOUETTES.
RICCARDO TISCI再次将纪梵希的标志性图形与印花设计带入他的创作中以打造出大胆的女性形象。

LOOKING AT THE GYPSY AETHETICS BORROWING MEN’S CLOTHES BUT ADDING FEMININITY IN CUTTING AND MIXING THEM WITH WOMEN’S PIECES,
本季女装以吉普赛风格为创意灵感,借鉴了同季男装的款式同时又融入了女性化的剪裁及配搭。

二、2014春夏系列
DRAWING INSPIRA TION FROM A CRASH BETWEEN AFRICAN AND JAPANESE CULTURES MIXED WITH HAUTE COUTURE TECHNIQUES,
纪梵希2014春夏女装系列将非洲与日本文化的冲撞与高级定制工艺完美结合
RICCARDO TISCI REVEALS A COLLECTION IMBUED WITH SENSUALITY AND URBAN ELEGANCE. MOVING AW AY FROM PRINTS,
RICCARDO TISCI将性感与都市优雅融入在其设计中,取代了先前种种繁复的印花图案
三、合作
DENISE HO “MEMENTO LIVE” 2013 “MEMENTO LIVE”何韵诗2013演唱
李宇春"WHY ME'''世界巡回演唱会
BEYONCÉ'S MRS. CARTER SHOW WORLD TOUR。

BEYONCÉ MRS. CARTER SHOW世界巡回演唱会
RIHANNA'S COSTUMES FOR HER DIAMONDS WORLD TOUR 蕾哈娜RIHANNA钻石全球巡演服装
四、红毯
JESSICA CHASTAIN A T THE 2013 CANNES FESTIV AL JESSICA CHASTAIN出席第66届戛纳电影节的首映式
CIARA AT THE 2013 MTV VIDEO MUSIC AWARDS
CIARA出席2013MTV音乐录影带颁奖礼
AMANDA SEYFRIED AT THE ACADEMY AWARDS V ANITY FAIR PARTY AMANDA SEYFRIED 出席第85届奥斯卡金像奖颁奖礼
ANNA HATHAW AY AT THE 'LES MISÉRABLES' WORLD PREMIERE
安妮•海瑟薇出席《悲惨世界》全球首映礼
五、经典
FOR AUDREY HEPBURN'S AW ARDED FILM 'BREAKFAST AT TIFFANY'S', HUBERT DE GIVENCHY DREW A LITTLE BLACK DRESS IN 1961, WHICH BECOMES ONE OF THE HOUSE'S MOST FAMOUS OUTFITS.
1961年HUBERT DE GIVENCHY为奥黛丽•赫本《蒂凡尼的早餐》设计的小黑裙成为了品牌最著名的服装之一
斗篷是纪梵希从于贝尔•德•纪梵希到RICCARDO TISCI标志性的单品。

SCARF PONCHO CAPE FROM 1971 TO 2012 1971-2012围巾的演变
METAL & STUDS,FIRST APPEARRANCE IN THE WOMEN'S FALL/WINTER 2007 SHOW 金属和铆钉,2007 年秋冬女装秀中的首次亮相
自从1952年发布会上模特BETTINA GRAZIANI穿上这件衬衫,它就一直是纪梵希发布会上关键且具有标志性的单品,后来将其命名为“BETTINA”衬衫。

ON FEBRUARY 2ND, 1952, HUBERT DE GIVENCHY SHOWED HIS VERY FIRST HAUTE COUTURE COLLECTION WITH TOP MODEL BETTINA GRAZIANI AS HEAD OF COMMUNICATIONS. BETTINA OPENED THE SHOW WITH WHAT BECAME THE 'BETTINA BLOUSE'.。

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