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怎样写好一封外贸函电(英文)

How to Write an Effective Business Email?I.Email or Phone call or wechat1. For non native english speakers, Email can let you better understand each other2. By call, sometimes, customers feel disturbing often, an offense to privacy3. If call is a must, make it short4. Wechat is better than phone call in making customers feeling less disturbing5. Email better than wechat better than phone callII.Spam Emails1. Spam emails should be well recognized and abandoned. Never touch fraud attachment.If the email contents are mainly on attachment downloading, be attention that it maybe a spam email. When you write emails, do not focus too much on attachment.large size of attachment can also help figure the spam emails out.III.Good emails1.In good emails, the pictures should be smaller2.Server sometimes will hinder or detect some spam emails or fishing emails.3.To prevent this, ask customers to put ur email to whilelist.4.HeadlineHeadline should avoid sensitive words like "best price for" "the best best price of" "help you to make money"Avoid simply saying u are the best, tell in which way you are the best and what benefir you can.give to customersEmail structureCompany mails are better than QQ email. This can win more trust.If you use company emails, after salesman leaving, you just need to change passwords.If customers copy this email to several person, when you reply, please reply to all.When you send to customers from different companies, do not only send one email, use copy to sb. invisibly.Before writng email, think who u are writing to, and choose a best topic, interesting and intriguing.avoid urgent or important ot request im emailsavoid “my.dear” "happy weekend" in headline, just tell what you sell and why you writeavoid reminder, free, discount, sale, help, solution, don't, excitng, unique, best, partner, friend use headlines like"mr. lucas, question for you" "strategies for achieving.....""how are you responding to....""Question about.....""Have you considered (idea or strategy)"5.SalutationDo not use to whom it may concern, dear sir/madam, Lucas, hi, friend, honey.6.Opening lineDo not make yourself small, saying some self deminishing words.Make more clearance to previous correspondanceTo say how you find the receipt's informationTo say why you are writing to themPersonal idea: When you write emails, put yourself in your customers' shoes and be formal Before tou send emails, research on this company and customize the emails.7. Emails' bodyCompany (how many branches) industries, products, research teams, engineer teams for customization, factory background, good feedbacks from customers. pricesDo not recommend too many products.Attach suitable capacity of pictures to make it vivid, which can let customers secrete dopamine 8. Clsoing linedo not say, if you are interested in our products, contact me. If they are interested, they will contact.9.Signatureadd your photo, must formaladd your company logoinclude your companycertificationsshort and simple10. ContactsAt the end of the email, show the address, contact information, email address, website information.Think what they need and what you haveBe professional and consider all in the whole process for your customers, like, packaging, delivery time, delivery method, specification etc..Customers' names should be capatalized.11.Business Ethnics tabooask about marriage statussuggest to have a chinese spouseask about salarydead fish handshakedo not use"gonna, wanna, urs"do not be too much formal12.Business Ethnicsshort and simplebeing formalget feedbackuse good words like"helpful, together, agreed, useful, i will do my best, mutual, opportunity, meet ur expectations"if sth. is impossible, tell why.if u are busy, tell whybe more polite or indirect, say the followings often:be partners rather than animateswould it be possible to have this in half an hour?i am afraid there maybe a slight delay.to be honest, i am not sure if that would be a good idea.After receiving the payment information, let customers call for confirmation before payment to avoid spams.13.Is grammar important?Practice makes perfect.14.Why customers always for a price but never place an order?comparing。

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