中国商务礼仪英文版【篇一：商务礼仪英语】a study on international commercial etiquette and its significance商务礼仪及其意义研究学号：身份证号：姓名：院系：外语学院专业：xxxxx年级：2008级指导教师：xxxcontents(times new roman 小三号加黑加粗)introduction????????????????????.1chapter one abcccccccc?????????????. 71.1 abc???????????????????????. 71.2 abc ???????????????????????.81.3 abc????????????????????.???.9chapter two abcccccccc?????????????112.1abc???????????????????????. 112.2abc ???????????????????????122.3abc???????????????????????.13chapter three?chapter four??conclusion?????????????????????.references?????????????????????内容摘要当今世界，各国之间交流频繁，礼仪之论不再局限在国内，而成了国际交往需要重视的问题。
同时，不可否认的是因为各国价值观念，文化，历史背景的不同，在礼仪实践中也存在差异。
没有一个统一的标准，这些差异，只有一些约定俗成的东西，大家都基本认同，在交往中共同遵守。
所以从事国际交流，国际商务的人，不论是政治，经济，文化，军事哪个领域，对这些礼仪都要熟悉。
国际商务和涉外工作也已经不再是少数人的专利，而是成为越来越多人的职业选择。
在这个“以人为本”的时代，如何在跨文化的交流中，尽可能地尊重他人，又充分维护自己的尊严，是一项非常重要而具有挑战意义的事情，而国际商务礼仪就是市场竞争和国际商务大环境中人们必备的一门知识。
本文对商务礼仪进行了明确的界定,对商务礼仪的内容与归属、特征与原则、功能与操作进行了系统的阐述,较为详细地论述了商务介绍与问候,迎送礼仪,宴请规则,谈判礼仪以及柬书礼仪,同时阐明了国际商务礼仪对于商务人员的重要意义。
abstractnowadays different nations communicate frequently. etiquette is becoming an important issue, which is not confined only in the domestic affairs. at the same time, the values vary from nations to nations, so does the practice of etiquette. there is not an acknowledged standard and it is only a set of established rules which are obeyed by all the people. therefore, a business man should be familiar with all the protocols in all fields, such as politics, economics, and culture and military. international business is no longer the privilege of the minority of people. more and more people prefer to go into business. in the era of human-oriented society, how to respect others and maintain one’s dignity becomes a challenge. international business etiquette is the basic knowledge which should be applied in the competition in the international business environment. .this thesis gives a clear definition of commercial etiquette and systematically explains its contents, categorizations, features, principles, functions and practices. it illustrates the business introduction, greetings,welcoming guests, entertaining visitors, international business negotiation, practical business english writing in detail. it also shows the significance of the commercial etiquette.introductionbusiness communication and business etiquettein an era of globalization, understanding the basics of etiquette and protocol that is, the type of behavior that others expect of you in both informal and formal settings—is an important skill. it can instill an individual with confidence to handle almost any situation in any culture and allow abusinessperson t concentrate on the deal at hand rather than worrying about such distractions as which fork to use or which hand to use for passing food. without an understanding of the basics of etiquette and protocol, you risk coming off as a boorish neanderthal. you may even put your company’s image at risk or risk potential failure in the formation of key business relationships that are vital to global success. finally, a well-honed sense and appreciation of local customs etiquette and protocol can make you stand out in a competitive global market.in order to comprehend the international commercial etiquette, we should find out the full contents of its activities.just as its name implies, the international commerce indicates that there is only one purpose of commercial activities, that is, to realize, increase and convert the value. one sales its goods to the other to realize the market value of this production, atthe same time, the value is increased in this process, therefore, the seller gains some profits, which will be conversed into the value form needed in the next commercial campaign, no matter it is cash, products or service, thus, makes preparation of the following commercial activity.international commercial is based on the approbation and reception of each other’s trade motivations between the bargainers. especially nowadays, this kind of activity is an action in which both sides are voluntary and almost without any force to press on. besides, this kind of commercial activity goes along under the condition of free trade all over the world. therefore, in the atmosphere of international commerce, the traders have the same quality, intent and environment, as well as threechapter oneabcconclusionincreased globalization has been one of the most important developments in the past decade. the internet has been instrumental in accelerating the growth of business across borders. the ability to effectively conduct business with tradin 【篇二：国际商务礼仪作业(英文版)】business gift-giving around the world武汉大学何坚婷abstract: nowadays, gifts are playing as an important role in international business relations. but different countries have different customs of gift-giving. the paper gives some details about how to make a good business gift-giving in many countries around the world.key words: significance, different cultures, comparative of business gift-givingintroduction1.significance of gift-giving in businessfirst of all, in international business dealings, appropriate gift-giving can not only fully show the enterprises culture and academic spirits, but also promote each others friendship.and then, gift-giving can show peoples congratulations, condolences and thanks to others. at the same time, it is also an emotional investment, reducing the emotional distance between people and being conductive to peoples communication.2.different cultures view on giftsbefore we start to talk about how to make a good businessgift-giving, lets give a view upon different counties in the world, knowing that how the people in different cultures treat the gifts. the first one is america!in america, people like the practical and peculiar gifts very much. for example, if you could give them some small gifts with unique styles or ethnic characteristics, such as the faked terracotta warriors and horses, they will be very happy. american people treat the snails and horseshoe as the mascot. when you present some gifts to them, remember not to make the number of gifts singular, and you should be attention tothe packaging.in addition, packaging gifts, do not use black paper, because the black in american eyes was unlucky color. also, gifts should pay attention to the business end of the conversation.in the uk, people dont like the gifts that are very expensive. it will be taken as a bribe if you give them some precious gifts. gifts like premium chocolate, a two bottles of wine , and flowers would be a good choice. do remember that not to present gifts printed with company flag. also, remember not to send the lily, because it means death.in france, people are very romantic, so they usually like the artisticand intellectual gifts very much, such as picturesque, art albums, and small crafts. if you are invited to a french peoples house for a dinner, remember to take a few pieces of fresh flowers without bundling with you, but the chrysanthemums must be excluded, because chrysanthemums are only used at funerals in france. in russia, people like to treat the guests with bread and salt to show their friendship and respect. they like to receive gifts that are brand name, such as a levis jeans, regardless of the level of the value of gifts. but do not give money to people, because it will be considered as charity and insults.in japan, people think that gifts represent peoples true mind. for the japanese, the ceremony of gift giving is more important than the objects exchanged. while you give them some flowers, the flowers should not be white, as these are associated with death. also, avoid giving gifts with even numbers of components, such as an even number of flowers in a bouquet. four is an especially inauspicious number, never give four of anything.in saudi arabia, people are very hospital, but you are not expected to bring any gift when invited into a saudi home. arab traders generally presente expensive gifts to others, but also would like to receive the same valuable in return. do not present used items to them, not so as wine and gifts with animal patterns on it. it isconsidered a violation of their privacy to give the wifes ofarabs gifts.3.how to make a good gift-givingas we have discussed about the different cultures attitudes toward gift-giving, im going to list the way to make a good gift-giving in different countries around the world.first, we should know about the four elements of gift-giving, thus gifts, means, time and place.to tell it in detail, lets have a look on some countries that may provide us some useful information.in america, business gifts are discouraged by the law, which allows only a $25 tax deduction on gifts. so, it is important for you to choose a good time to present gifts, the time when youarrive or when you leave america is ok. when you visit a home, it is not necessary to take a gift, however ,it is always appreciated. you may take flowers, a plant, or a bottle of wine. take care, if you wish to give flowers, have them sent ahead so as not to burden your hostess with taking care of them when you arrive. and personal gifts such as perfume or clothing are inappropriate for women.in the uk, gifts are not part of doing business. rather than giving gifts, it is preferable to invite your hosts out for a meal or a show.but when you are invited to a english home, you may bring flowers, liquor or champagne, and chocolates. send a brief, handwritten thank-you note promptly afterwards, preferably by messenger rather than by mail.in france, it is not a good idea to give a business gift at your first encounter. for thank-yous, send at least a note, the day after you were invited to a dinner. of cause, you can send flowers or a basket of fruit if you like. to be romantic is necessary.in russia, gifts are more popular than the countries described before. so, you will have more choice to present gifts to your friends in russia. gifts like baseball caps, rock or country and western cassettes are welcome, also, camera, watches, and inexpensive jewelry is ok. thus after you choose a good time, you will make a good impression on your friends with the wonderful gifts. in japan, gift giving is very common. business gifts absolutely must be given at midyear and at year end. they are often given at first business meetings. usually, japanese do not open gifts directly once receiving them. if they do, they will be restrained in their appreciation. this does not mean that they do not like what you have given. when choosing gifts, imported goods and electronic product are fine.in saudi arabia, every saudi who must broker or approve a【篇三：商务礼仪英文】business negotiations etiquetteabstractbusiness etiquette is a manifestation of mutual respect of conduct in business activities. core business etiquette is an act of criteria, used to constrain all aspects of our dailybusiness activities. the central role of business etiquette is to reflect the mutual respect between people. as business leaders identity negotiators, in business negotiations should follow the etiquette of negotiations three elements that focus on instrumentation demeanor, attention to language arts, to comply with etiquette disciplines. in the event a successful business negotiation, negotiation etiquette is not necessarily comply with the success of the negotiations decision criteria. if you violate negotiations etiquette, but it will cause a lot of unnecessary trouble, even be a threat to reach an agreementkey words:business etiquette business negotiationsbusiness negotiation, which means refers to negotiate in social life, the parties to meet their needs and safeguard their own interests, the two sides properly carried out to solve a problem. business negotiations, is the negotiation of a transaction for the realization of active buyers and sellers of goods or services on a variety of trading conditionsthe role of business etiquette in business negotiations1.regulate behavior in business dealings, people interaction, interaction, mutual cooperation. if you do not follow certain norms, the two sides on the basis of lack of collaboration. among the many commercial specifications. etiquette can make people understand what should be proud of what not to do, what to do and what not to do, and help determine the self-image, respect for others, to win the friendship.2. etiquette is an information transfer information, this information may be expressed by respected, friendly, sincere and so emotional, so that people feel warm. in business activities. proper etiquette can get each others goodwill, trust. thus helps to develop their career.3. promote feelings in business activities, along with in-depth exchanges. thetwo sides will probably have some emotional experience. it is expressed as the emotional state of two kinds: one empathy, another emotional rejection. etiquette is easy to make mutual attraction, promote feelings, leading to the establishment and development of good relationships. conversely, if not speak etiquette, vulgar, then it is easy to generate feelings ofexclusion, resulting in interpersonal tensions. to each other creating a bad impression.4. establish the image of a man etiquette, it will establish a good personal image in front of everyone; members of an organization etiquette, it will establish a good image for your organization, won the publics admiration. in addition to a modern market competition beyond competitive products. even more apparent in the image of the competition. one has a good reputation and image of the company or business, it is easy to gain the trust and support of all sectors of society, can be in an invincible position in the fierce competition. so, business people always pay attention to etiquette, both good qualities embodied individuals and organizations, but also the need to establish and consolidate a good image.business negotiations etiquette(1)business etiquette before preparing negotiations1. pay attention to the choice of the negotiations. the two sides agreed to negotiate the time to go through the party alone can not decide, otherwise it is rude. to select the most favorable time for ones own negotiations. avoid mind at a low ebb when, after continuous hard work, the market is not conducive to their next negotiations.2. pay attention to the choice of the place of negotiations. negotiating the best place to fight in their own familiar environment. if we failed to do, or at least should be selected in the two sides are not familiar with neutral venues. to carry out several rounds of negotiations, venue should turn swaps, to ensure fairness.3. preparation of negotiators. first, negotiators choice. select negotiators to meet in the business etiquette of the principle of reciprocity, that is, ones own negotiators to negotiate with each other to represent the identity and position of a peer; secondly,apparel choice negotiators. mens best to wear a suit or tunic, skirt or suit ladies should wear formal clothing, etc., to each other in order to mature, full of sincerity impression.4. negotiations reception preparations. negotiators from the shuttle, to place and time to negotiate arrangements, hotel reservations, dining and entertainment, the entire process must be carefully prepared, deliberately, always reflect thenegotiation opponents respect and courtesy, to show a good image of the company, lay the foundation for the success of the negotiations.5.ready to negotiate data. first, before the negotiations on the subject of negotiations, content, agenda fully prepared to draw up plans, objectives and the subject of negotiations. secondly, a detailed collection and negotiations related materials, such as party strength, political and legal system and market themes, etc. also, negotiators gather basic information, such as work experience, hobbies, social customs and other aspects of content.(2)etiquette in business negotiation1.negotiations seating etiquette. business negotiations by the number of groups involved in the negotiations can be divided into bilateral negotiations and multilateral negotiations. bilateral negotiations on multi-use rectangular table, usually host and guests sit opposite, each side. negotiating table generally transverse to the door, guests sit door, back door and sit hosts. sitting among the parties responsible person, in accordance with his position followed by the remaining staff sit around, based on respect for the principle of the right; multilateral sentenced to use more short rostrum, referring to the negotiations to set up a room facing the main entrance of the podium, then all other parties back to the main entrance, facing the podium were seated. representatives of the parties came to speak in turn. in addition, subject to seating arrangements, the best place to seat and seat licensing arrangements hostesses be guided seats to avoid sitting in the wrong position.2. negotiations meet etiquette. first of all, pay attention to the beginning of the meeting etiquette. more formal negotiations occasions, etiquette rules introduced is first introduced high status. after the introduction of low status, in principle, if the equal status, long after the first childs compliance. was introduced to smile to indicate what should stand up and use some polite language, such as nice to meet you, heard a lot category. if equipped with business cards can be handed a timely manner. in addition, the attitude etiquette should also pay attention when they meet. such as watching each other, eyes should stay in each others eyes to the forehead of thetriangle area, make each other feel concerned about your attitude earnest and sincere. gestures should be natural, especially not cross his arms over his chest, so there is a sense of frivolous arrogance.3. negotiations language etiquette. first, articulate. when negotiators to negotiate tight around the target, used some of the euphemistic language, encountered difficulties in the negotiations, requiring the flexibility to take appropriate emergency means out of the woods, as the other side asked to make a difficult question to answer immediately, you can look under the table, and then said: im sorry, please wait accordance with the agreement, the need at this time to return a phone call to a friend.. so you will be able to multi-fight to one - consider the time clock; followed. clever use of the silent language. with a smile and a nod, showing not understand when people confused agree unclear when such expressions such as: finally, talk less and listen more. by listening, we can get a lot of valuable information to each other, understand each other intentions, find a solution to the problem.4. negotiations under field etiquette. business negotiations not only confined to the conference table, the more difficult negotiations, the more the need to focus on private exchanges, which can not only compensate for the lack of a table, or even have an impact on the success of the negotiations. for example, when the negotiations very difficult times, in accordance with the appropriate etiquette, arrange some recreational activities, such as receptions, balls and call, and these contacts is what you ample opportunity to showcase the companys image. if we can win the goodwill of the other party, contribute to the success of the negotiations.(3)business etiquette final stage of negotiations1. signing ceremony. from the liturgy is concerned, when signing ceremony . must be solemnly , seriously . one of the most notable was undoubtedly hold theseating arrangement problem signing ceremony. one parallel is the most common time of the signing ceremony of bilateral form . its basic approach is: signing table at the indoor side of the door horizontally . the ceremony was attended by all personnel of both side by side after the signing table, the two sides signed center staff sat side door , passenger side righthand side , the main party left. second, the relative type, with parallel rows of seats signing ceremony is basically the same . the main difference between the two, but the relative style row seat to attend the signing ceremony of bilateral suite seats moved across the signatory . third, the president of style, mainly applicable to multilateral signing ceremony. their operating characteristics are: signature tables still in the room horizontally , i still need to sign in the face of the main entrance of the table , but have just one , and not fixed its seat occupant . when the ceremony , people of all parties , including the undersigned included, all should be back to the main entrance , facing seats on the signature um . when signed , the parties signatory to the order prescribed should turn took seats at the table to sign the signature , then that should be returned to the original place table.2. gifts etiquette. after negotiations negotiators gifts. in addition to the desire to be friendly and deepen the friendship, the more important is the success of the cooperation congratulations. but the gift can not be rushed. in general, you want to determine the value of a gift or as a guest under the circumstances of each gift. should pay attention to the actual meaning and emotional value of the gift, not worth. also, pay special attention to each others customs, does not violate each others religious beliefs. in addition, european and american people give each other gifts of time, both sides must face himself open gift wrap, and expressed appreciation and sincere.in short. with the development of society. business etiquette has become a modern social and economic interaction is required. for business negotiation and other business associations have an important role, has become our traditional cultural inheritance and development of etiquette in business dealings. famous etiquette expert professor jin zhengkun said: courtesy is respect for others, respect for the instrument in the form of the foot. to better into the modern business dealings, we。