市场调查与预测
Research Recognition and Prediction
本课程主要介绍一些市场调研的方法，以及对调研出来的数据进行分析、预测的方法，例如时间序列分析、回归分析等。
This course is introduce the method of market survey, as well as the methods of analyzing and forecasting the data collected, such as time series approach, and regression forecasting, etc.
2012版人才培养方案市场营销专业课程设置一览表
课程代码
中课程名称
英文课程名称
中文课程描述
英文课程描述
管理学
概述管理功能、管理原理和管理技巧；管理与企业；古今中外的管理思想发展史；中外企业管理比较；经济管理体制改革等理论问题。
An introduction to management functions, principles, and techniques， management and enterprises, the history of management thoughts at all times and in all lands, comparison foreign with Chinese enterprises management, reform of economic management system, etc.
经济法
Economic Law
本课程主要介绍介绍法律在商务世界的应用。包括经济法的概念和调整对象，经济法的产生和发展，经济法的特征和法律地位，经济法的基本原则和经济法主体体系，经济法律关系和经济法律、法规的制定、实施等内容。
Law as it applies to the business world.Conceptand adjust object, origin and development, feature and legal status, fundamentals, subject system, economic-legal relations, making and implement about economy law, and so on.
基础会计学
Basicsof Accounting
讲解会计学的对象、职能、方法、本质和会计管理的基础理论，资产、负债、所有者权益及收入、费用和利润的内容与基本核算方法。通过教学，学生可以掌握会计学的基础理论与基础知识；理解会计管理的基本知识，为学习后续专业课程奠定良好的基础。
The subject includes functions, methods, management of accounting, assets, liabilities, rights and interests of owners and revenue, costs, profitsand basic accounting methods. Through teaching, students can grasp the basis of accounting theory and basic knowledge, understand the basic knowledge of accounting management and lay a good foundation of follow-up study for professional courses。
市场营销学
Marketing
探讨在市场经济条件下的现代企业应如何分析营销环境，有效地制定和实施市场营销战略和策略；结合企业的市场营销实战案例，说明如何按照市场导向、顾客满意的基本原则，进行市场细分，根据目标顾客的需求进行有效地市场定位，以及如何制定营销组合策略。
Discussinghow to analyze the marketingenvironmenteffectively set up and conduct marketing strategies in marketing economics. With enterprises marketing examples, this course illustrates how to locate in marketand how to work out marketing strategies.
宏观经济学
Macroeconomics
本课程鉴于当今问题的宏观经济学方面的介绍。包括国民收入分析，货币银行学，经济增长和稳定，失业问题，通货膨胀和政府起到的作用。
Introduce the macroeconomics in the context of current problems, national income analysis, money and banking, economic growth and stability, unemployment, inflation and role of government.
微观经济学
Microeconomics
本课程内容：微观经济学的研究对象，需求理论，弹性理论，购买者行为，生产，成本，市场结构，生产均衡，生产要素价格决定和收益分配，一般均衡理论，福利经济，微观经济学理论等。
窗体顶部
Introduce the subject of microeconomics, theories of demand and supply, flexibility, purchasers behavior, production, cost, market structure, manufacture equilibrium, factor-price making, and allocation of revenue, theory of general equilibrium, welfare economics, policies of microeconomics, and so on.