国际商务英语期末复习
Unit1
1.1 visitor sincere whereabouts welcoming aggressive head of department appointment coordinator small talk efficient
sales office superior surname personnel badge public relations vice-chairman colleague
1.2 demanding chewing gymnastic syllable offence demonstrations counterparts aperitif tricky offensive
1.3 accountant generate applications hectic tackle a job trouble-shooting be confronted with problems back-up hands-on
1.4 conference yawning sigh delegates clicking indigestion
sniffing conversationalist tapping your fingers blinking body language
1.5 flu sketch junior figures border business associates common interests senior terminal non-verbal
The 7 c‟s of effective communication
Completeness:
Conciseness:
Consideration: focus on “you” instead of “I”
Show audience benefit or interest
Emphasize positive, pleasant facts
Concreteness: use specific facts and figures Choose vivid, image-building words
Clarity
Courtesy
Correctness
Unit2:
Memo(格式):
FROM:
TO: (TELEPHONE, DEPT)
SUBJECT: DATE:
MESSAGE
SIGNED
REPLY
DATE SIGNED
2.1 memo internally attend to externally
proportions relative merits
2.2abbreviations:
PS Rd St Sq c/o attn POB ie etc PLC Corp Inc Dept @ CEO doz ea lb N/A MD PA
2.4
wavy line utilize artificial additives aromas order form prospective customer revisions extract
2.5
laptops feedback submit compile come up to expectations long-standing jeopardized negotiating Unit3
3.1 mobile phone extension applications phone booth switchboard
be over call back cut off get though give up hang up hold on look up pick up put on put though
3.2 get in touch with non-smoking zone stuffy broken down courier sub-contract batches
3.3 answering machine subsidiary head office congress
3.4 dial image trade fair quality control staff sickness
air fright at no extra charge vegetarian
Unit4
4.1 record for the files consultation procurement rotary printer embossed greeting cards laser-driven technology
4.2 health and safety provisions office bugs repetitive strain injury(RSI) physiotherapist ventilation air-filtering
Unit6
6.1 exchanging consignment warehouse confidential
proportion hostile truck delegates
6.2battery-driven vehicles redundancies rationalization
uneconomic acquaintance trade journals
6.3 bug eavesdropping scrambler disguised protector
anti-reflection money-back warranty refundable
hands-on forthcoming inventory position
6.4 stainless steel anchors container freight forwarders proforma invoice hurricane exclusive idealized
Unit7
7.1 gross profit annual rate of interest handling charge
interest charge operating profits oblique
a string of prestige brand names overall group sales marginal increase borne the brunt economic slowdown
7.2
credit control assign a credit limit band references
face value
7.5
credit controller unsettled debts rectify liquidation
Unit10
USP: unique selling proposition
AIDA: attention interest desire action
A--------attention I--------interest D--------desire A--------action Commercials compete design distribution end-user hire purchase image labels
mail order materials newspaper advertisements opportunity outlets place poster
price product promotion public relations radio spots rival satisfy strengths threats
weaknesses
what is …the marketing mix‟？
The marketing mix consists of …the four Ps‟:providing the customer with the right Product at the right Price ,presented in the most attractive way(Promotion) and available in the easiest way (Place)。