Group Members
Sugar Olivia Winnie
` Jean Vesper katherine Candice
Let’s look at some pictures, can you find something in common?
Hu Jin Tao said: "Starbucks cofrtisement
An unique advertising strategy –—— word-of-mouth marketing（口碑营销）.
Let’s watch a video
Let’s watch a video
Beside the coffee itself, what else?
fast. If I'm not in the office, I am willing to go to Starbucks coffee
shop ."
胡锦涛说：“星巴克咖啡店在中国发展得很 快。 如果我不是在办公室工作， 我肯定愿意去星巴克经营的咖啡店坐一坐。”
Contents
History Advertisement Products Market share
抹茶拿铁 Green Tea Latte
英式红茶 English Breakfast Tea
原叶红茶拿铁
全球分布
Competitors
Look at the chart,
who are the main competitors?
1 2 3 4 5 6 7 8 9 10
To have 25000 chain stores all over the world, just like McDonalds, you can see it anywhere.
80’s: Howard Schultz (候活舒尔斯)joined in starbucks.
90’s: Starbucks expanded its business all over the world and became public company(上市 公司).
Now, Starbucks has more than 7500 subbranches(分
To maximize the flavor of a coffee beans. 将每一粒咖啡豆的风味发挥到极致。
Starbucks--------shared the planet. 星巴克与你共享家园。
You and Starbucks, it is bigger than coffee. 星巴克与您，不止于咖啡。
Competitors
Originated from: Seattle(西雅图),in 1971
Origin of the name: Starbucks was named after the name of mate(大副) in 《Moby Dick》(白鲸记).
70’s: The first starbucks opened.
Comfortable Environment
What else again?
Back to our question, what is the answer?
1971
2011
19199292
1987
1992
2011
Now, the green mermaid (绿色美人鱼) of Starbucks and the M of the McDonald's are both American Culture symbol.
浓缩咖啡星冰乐 Espresso Frappuccino
抹茶星冰乐
摩卡星冰乐 mocha Frappuccino
焦糖星冰乐 Caramel Coffee
Frappuccino
浓缩咖啡
浓缩康宝蓝
• 摩卡 Café Mocha
太妃榛果拿铁 香草拿铁
伯爵红茶 Earl Grey Tea
印度红茶 Chai Tea
店) in over 30 countries.
Starbucks in China
Enjoying、leisure 、comfort and interesting are Starbucks’culture. This is similar with Chinese traditional teahouses’.
你不是在上班和回家的路上就是在去星巴克的路上。
星巴克，一个属于您的第三空间，在这里邂逅你自己。
PRODUCTS
products
DRINK
FOOD
TEA
经典咖啡——热饮系列
Cappuccino 卡布奇诺
焦糖玛奇朵 Caramel Macchiato
Latte 拿铁
美式咖啡 Café Americano