Disadvantage Fierce market competition.
To alter management conception and management system
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The Political Environment
Constitutional monarchy Federal state Parliamentary democracy Foreign investment can reinvest.
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The Ecological Environment
An ecosystem is a system in which the biotic (plants, animals, people), the non-biotic (landforms, soil, water, climate) endure as a unit in nature.
Lipton’s entering Canadian market
--PESTLE analysis
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Lipton Lipton is one of the world's great refreshment brands,
making a big splash in the global beverages market with teabased drinks including leaf tea, infusions, ready-to-drink tea and other healthy, refreshing alternatives to soft drinks. It is the epitome of international quality. Lipton Yellow Label's assurance of quality has helped it become the world's largest selling tea brand. Specially plucked from the best tea gardens of Kenya and blended to perfection - it is truly the gold standard in tea. The 100% International Blend - made with one of the best technologies available in the world, has been brought to you to provide the finest tea drinking experience.
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△Lipton： ·We care about health, which is why we've overhauled our entire food and drink portfolio. We've cut down levels of salt, sugar and trans fats and are improving labeling to help you eat better, feel better and stay healthy. ·Tea doesn't just taste great, it has many additional qualities. For example, it's naturally rich in flavonoid antioxidants known as catechins. It is also a great source of fluoride in the diet and is the major dietary source of L-theanine, a naturally occurring amino acid. On the other hand, brewed tea contains on average half the level of caffeine found in a cup of brewed coffee.·When drunk on its own, without milk or sugar, it contains virtually no calories. ·Good food and drink can improve our health and vitality, be fun and bring families and friends together. We care about food because you do. ·Unilever's unique portfolio of food, home and personal care products can make a difference to the health and well-being of people everywhere. ·People all around the world live a fast tempo life. Lipton tea is more portable and convinient for people to take. ·As costs of producing are increasing rapidly. The paper packages we use are more available for both the costs and the environment protect.
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Social Environment Culture refers to the specific learned norms that reflect the attitudes, values, beliefs
and customs of a society. Actually, the social environment contains all kinds of activities behave in the society. △Lipton provides ethnic brands as we try to make immigrants feel at home. This unique channel brings in brands that include products from all over Asia, bringing in unique flavours and authenticity to our consumers in North America. △For Canada has been influenced by British, French and aboriginal cultures and traditions, it might also get the habit of drinking afternoon tea, or they might spend some of their spare time in the tea shop to have a cup of tasty tea, will they. As we all know that there’s purified water provided in public area all around Canada. So taking a cup of fresh tea is such an enjoyable thing, even more convenient than go and buy a bottle of soft drink. △As we can see in the graph, the climate in Canada is not suitable for people to take too much cold drink. Lipton might be an absolute great choice for the consumer to warm themselves up.
Making our food healthier
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Economical Environment
Advantage Fast and stable growth Low inflation rate Economic policy Consummate infrastructure Mature market
①Half our raw materials come from agriculture and forestry
②essential amount of packaging materials reduce, reuse, recycle and elim
③reduce the environmental impacts
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Technological Environment
Technological environment is about the application of tools, methods and techniques to improve production and processes.
Conclusion: As the customers’ tends is changing, they are searching for different beverage to instead the ‘old drink’. If Lipton’s product is special enough and can appeal to the customer, our company can get success in Canadian market. Another point is that Lipton have already been a well-known brand, we could use the fame to attract more customers.