公共关系行业产品标准术语
（中英文对照表）
1.媒体关系Media Relations
2.媒体研究/ Media study
3.媒体传播策略/ Media communications strategy
4.消费者触媒习惯/ Consumers' Media behavior analysis
5.媒体关系评估/ Media relations evaluation
6.媒体传播计划/ Media planning
7.媒体关系管理/ Media relations management
8.媒体监测/ Media monitoring
9.传播绩效评估/ Media communications evaluation
10.软文投放/ Advertorial Pitching
11.新闻发布/ Press release
12.专访安排/ Interview arrangement
13.稿件撰写/Press materials drafting
14.新闻剪报/News clipping
15.活动管理Event Management
16.活动策略规划/ Event strategy
17.活动计划/Event planning
18.活动管理/ Event management
19.活动绩效评估/ Event evaluation
20.现场执行/ On-site execution
21.视觉创意/ Visual & creative
22.设计制作/ Designing & Producing
23.营销传播Marketing Communications
24.营销传播研究/ Marketing communications study
25.消费者调查/ Consumer surveys
26.营销传播规划/ Marketing communications strategy
27.营销传播计划/ Marketing communications planning
28.营销传播管理/ Marketing communications management
29.传播绩效评估/ Communications evaluation
30.新产品上市/ New product launch
31.巡展活动/ Road show
32.促销活动/ Sales Promotion
33.企业传播Corporate Communications
34.企业传播规划/ Corporate communications strategy
35.企业传播计划/ Corporate communications planning
36.企业传播管理/ Corporate communications management
37.传播绩效评估/ Communications evaluation
38.出版物制作/ Publishing
39.网站制作/ website producing
40.内部传播Internal Communications
41.内部沟通体系/ Internal communications system
42.员工意见调查/ Employee Survey
43.内部传播规划/ Internal communications strategy
44.内部活动计划/ Internal communications initiative planning
45.内部传播计划/ Internal communications planning
46.内部关系管理/ Internal relations management
47.传播绩效评估/ Communications evaluation
48.内部活动/Internal event
49.团队建设/Team building
50.内联网建设/ Intranet building
51.内刊制作/ In-house journal
52.网络公关Digital PR
53.网络媒体研究/ Digital media study
54.网络受众分析/ Digital audience analysis
55.网络公关规划/ Digital PR strategy
56.网络传播计划/ Digital communications planning
57.网络媒体管理/ Digital media management
58.网络舆情监测/ Digital monitoring
59.网媒绩效评估/ Media communications evaluation
60.博客管理/Blog management
61.论坛管理/ BBS management
62.SNS传播/ Social network system communications
63.IM传播/ Instant Message communications
64.搜索引擎优化/ Search engines optimizing
65.网站设计/ Web designing
66.声誉管理Reputation Management
67.公关环境研究/ PR circumstance study
68.企业公民政策/ Corporate citizenship policy
69.领导人形象管理/ CEO reputation management
70.企业新闻制度/Press release management system
71.企业信息监测/Corporate Information monitoring
72.领导人活动安排/ CEO’s activities arrangement
73.投资者关系Investor Relations
74.投资者关系研究/ Investor relations study
75.投资者沟通体系/ IR communications system
76.投资者关系规划/ Investor relations strategy
77.投资者沟通计划/ IR communications planning
78.定期信息披露/ Information disclosure
79.沟通绩效评估/ Communications evaluation
80.IPO传播/ IPO communications
81.路演/ Road show
82.年报制作Annual reports producing
83.股东大会/ Shareholders conference
84.公共事务Public Affairs
85.政府版图研究/ Government chart study
86.政策决策研究/ Policy & decision-making study
87.政府关系规划/ Government relations strategy
88.社区关系规划/ Community relations strategy
89.政府关系管理/ Government relations management
90.社区项目管理/ Community project management
91.利益团体沟通管理/ Stakeholders communications management
92.公益赞助/ Sponsorship
93.危机管理Crisis Management
94.危机管理体系/ Crisis management system
95.危机管理手册/ Crisis management manual
96.危机模拟培训/ Simulated crisis training
97.危机预警监测/ Media monitoring
98.危机对策方案/ Crisis management solution
99.危机评估/ Crisis evaluation
100.危机处理/ Crisis management execution。