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国际商务英语函电CHAPTER9PackingMarking
3. Master typical sentences and expressions in writing the letters on packing.
Packing is of particular importance in international trade. It is one of the essential components of commodity production or the continuation of production. The ultimate purpose of packing is to keep the transported goods in perfect condition and prevent loss and leakage during transportation, and even raise their marketing value. Packing can be divided into two types: outer packing and inner packing. Outer packing, also known as transport packing, is done mainly to keep the goods safe and sound during transportation. The outer packing should be suited for long distance transportation and easy to load and unload. Inner packing, also known as small packing or sales packing, is done mainly to push sales. It can be realized in various forms and with different materials as long as it is nice to look at, easy to handle and helpful to the sales. The inner packing should be attractive,modern, easy to publicizing and raising the marketing value.
1) Sometimes, mention the Contract No.or Order No. to make sure the reader knows what the letter is about in the subject line, if any; 2) State clearly the letter you are replying to by specifying the exact date and sometimes the order number at the very beginning of the letter; 3) State clearly the purpose of your letter; 4) Present your packing requirements specifically and clearly, and sometimes explain why you have these requirements; 5) Express your expectations and thanks for your parner’s cooperation.
Lesson 22
Inner Packing & Labeling
Asking for L/C
About the letter
Inner packing, also known as small packing or sales packing, is done mainly to push sales. It can be realized in various forms and with different materials as long as it is nice to look at, easy to handle and helpful to the sales. The inner packing should be attractiveizing and raising the marketing value.
Chapter IX Packing & Marking
Asking for L/C
Objectives:
1. Learn the importance of proper packing and terms of packing in foreign sales contract;
2. Grasp the essential components of a letter about packing;
Letters about packing issues should be concise and clear. In such letters, The buyer can inform the seller of any formerly unexpected requirements about packing. The seller can describe in detail to the buyer his customary packing of the goods concerned and also indicate clearly that he may accept and required packing at the expense of the buyer. Any changes regarding packing stipulated in the contract should be mutually discussed before shipment. Usually a letter regarding the packing often consists of the following parts: