.
2
制作单位：福建对外经济贸易职业技术学院 制作人：陈淑霞
1 Writing Principles of Business Letters
2
Establishing Business Relations
3
Enquiries
4
Offers
5
Counter-Offers
6
Terms oБайду номын сангаас Payment
countries.
o countries abroad.
.
9
Chapter I Layout and Transmission of a Business Letter
1. Principles of Business Letter Writing
3) Correctness No grammatical mistakes. No typing mistakes. Pay special attention to numbers, such as quantity, price and so on.
they attend the Guangzhou Trade fair to find a partner.
they attend the Guangzhou Trade affair f or the purpose of finding a business part ner.
we have exported our machine to many we have gegun to export our machines t
Layout and Transmission of a Business Letter
.
6
Chapter I Layout and Transmission of a Business Letter
Teaching Aims
The purpose of communication is to obtain complete understanding between the parties involved, and elicit the responses required. Although formality in business letterwriting is rapidly giving way to a less conventional and more friendly style, the layout still follows a more or less set pattern determined by custom. It is safe to follow established practice so as to avoid confusion and a waste of time for both sender and receiver. Through the study of this chapter, students will be able to understand the layout and transmission of a business letter and arrange an English business letter in proper form and send it to the receiver smoothly.
.
8
Chapter I Layout and Transmission of a Business Letter
1. Principles of Business Letter Writing (4 "C")
1) Clearness one idea in a sentence, one topic in a paragraph and one matter in a letter.
国际商务英语函电（第三版）
电子教案
电子教案简介(第三版)
《国际商务英语函电》教材适应高职高专国际经济与贸 易、经贸英语等专业外贸函电教学的需要。为了使教材贴 近实际工作，我们在第二版的基础上进行修改和增减，使 之涵盖面更广泛、更现代。本书按外贸进出口流程进行编 写，环节紧凑，通过教与学了解外贸进出口的整个过程， 每单元后的实训练习帮助学生进行实际操作，加强动手能 力，同时还能提高学生外贸业务、英语知识和语言运用能 力。修改过程中，我们尽可能贴近业务实际及学生特点， 做到准确精练、深入浅出，选用大量合同、信用证、各种 单据等实例供学生操作，突出实用性、可操作性，充分体 现高职高专教材“以能力为本位，以应用为目的，以学生 为主体”的特点。为适应多媒体教学的需要，我们制作了 本教材的多媒体课件以帮助教师提高教学水平。课件内容 包括：课文、英汉注释、例句、练习、实训练习、补充内 容，并附有习题答案、实训练习答案、译文供参考。
2) Conciseness concise natural, human and easy to read.
wordy
brwieef wanilldctoonstihdeerptoheindtelivery schedule a we are going to give consideration to the Ustetoddaaiyly'semxeperteinssgi.ons to replace jargonsd.elivery schedule at today's meeting.
.
7
Chapter I Layout and Transmission of a Business Letter
Main & Difficult Points
1. Full Block Style. 2. Indented Form. 3. Modified Block Style. 4. Semi-block Style with Indented Paragraphs.
7 Establishment of L/C and Amendments
8
Packing
9
Shipping
10
Insurance
11 12
Complaints and Claims Agency
Chapter I Layout and Transmission of a Business Letter