Module 2 Basic Categories and Principles of Modern Business Writing
Types of Business Writing
➢ business letters ➢ secretarial writings ➢ corporate promotion ➢ recruitment and employment ➢ external corporate communication
Att: Joe Martin, Game Designer ATT: Mr.George Williams Att: Sales Manager ATT: President
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Re: Order No. 879 Ref: Po No. 435 Re: Invoice No. 546
国际商务英语函电
International Business Correspondence
Project 1 An Overlook of Business Correspondence
Learning Goals
After learning this Chapter, you will be able to: understand the functions and tendency of business writing identify basic categories of modern business writing learn the 7Cs principles of business writing know the structure and style of a business letter practice writing an envelope and e-mails have some knowledge related to the trade documents
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Message or Body 正文
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Complimentary Close 结束问候语
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Signature 签字
Module 3 Structure of a Business Letter
2. Optional parts a Business Letter
Module 3 Structure of a Business Letter
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Module 3 Structure of a Business Letter
Pre-message part
Inside address
Joe Martin First Trucking 5656 Norfh Willow Road Middleton，NY 20088
Attention line
Module 3 Structure of a Business Letter
1. Essential parts of a Business Letter
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Reference 档号
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Attention Line 注意事项
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Subject Line 事由标题
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Enclosures 附件
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Postscript 附言
3. Having a Clear Picture
Module 3 Structure of a Business Letter
3. Having a Clear Picture
Module 3 Structure of a Business Letter
Pre-message part
Letterhead
Modern Truck 234 First Street Newtown，NY 20022 Tel：01-2—555—1212, Fax：01-2-555-4545
Fax：01-2-555-4545
Date
American form: October 26,2012
British form: 26 October 2012
Module 2 Basic Categories and Principles of Modern Business Writing
Criteria for Effective Business Writing(“7 Cs” principles )
➢ Clarity ➢ Correctness ➢ Conciseness ➢ Concreteness ➢ Completeness ➢ Courtesy ➢ Consideration
Tendency of Modern Business Writing
Like life-style and working conditions, the standard for business writing has changed, the style of it tend to be something like a piece of conversation by post. The awareness of change----adapting to upto-date ways of doing business ----is most important.
Module 1 Functions and Tendency of Business Writing
Function of Business Writing
explain instructions to employees, announce meeting and give responses to request letters, place orders，or make complaints, accept contracts for services, etc.
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Carbon Copy 抄送
Module 3 Structure of a Business Letter
2. Optional parts a Business Letter
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Letter-head 信头
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Date 日期
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Inside Name and address 信内地址
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Salutation 称呼