电动自行车市场调查报告电动自行车市场调查报告一．调查方式：目标对象访谈调查二．调查区域：1.烟台市（含芝罘区、开发区、莱山区、福山区、牟平区）2.济南市区3.淄博市张店区4.潍坊市区三、调查日期：2001年12月14日至2001年12月19日四．调查对象：1.烟台市：摩托车、自行车、电动自行车专卖、专营销售点2.其它区域：电动自行车专卖、专营销售点五．调查结果：1.访谈问卷数：69 2.电动自行车问卷数：37(54%)调查分析一.基本情况分析在目标区域内调查样本数量分别为：区域样本数电动自行车样本数比例烟台市<td width="76" valign="top"style="width:57.15pt;border-top:none;border-left:none;border-bottom:solid windowtext1.0pt;border-right:solid windowtext 1.0pt;mso-border-top-alt:solidwindowtext .5pt;mso-border-left-alt:solid windowtext .5pt; mso-border-alt:solid windowtext .5pt;padding:0cm 5.4pt 0cm 5.4pt">芝罘区<td width="70"style="width:52.5pt;border-top:none;border-left:none;borde r-bottom:solid windowtext 1.0pt;border-right:solid windowtext1.0pt;mso-border-top-alt:solid windowtext .5pt;mso-border-left-alt:solid windowtext .5pt;mso-border-alt:solid windowtext .5pt;padding:0cm 5.4pt 0cm 5.4pt"> 25<td width="106" valign="top"style="width:79.5pt;border-top:none;border-left:none;border-bottom:solid windowtext1.0pt;border-right:solid windowtext 1.0pt;mso-border-top-alt:solidwindowtext .5pt;mso-border-left-alt:solid windowtext .5pt; mso-border-alt:solid windowtext .5pt;padding:0cm 5.4pt 0cm 5.4pt">9<td width="41" rowspan="5"style="width:30.75pt;border-top:none;border-left:none; border-bottom:solid windowtext 1.0pt;border-right:solid windowtext 1.0pt;mso-border-top-alt:solidwindowtext .5pt;mso-border-left-alt:solid windowtext .5pt; mso-border-alt:solid windowtext .5pt;padding:0cm 5.4pt 0cm 5.4pt">15<td width="77" valign="top"style="width:57.75pt;border-top:none;border-left:none;border-bottom:solid windowtext1.0pt;border-right:solid windowtext 1.0pt;mso-border-top-alt:solidwindowtext .5pt;mso-border-left-alt:solid windowtext .5pt; mso-border-alt:solid windowtext .5pt;padding:0cm 5.4pt 0cm 5.4pt">36% <td width="76" valign="top"style="width:57.15pt;border-top:none;border-left:none;border-bottom:solid windowtext1.0pt;border-right:solid windowtext 1.0pt;mso-border-top-alt:solidwindowtext .5pt;mso-border-left-alt:solid windowtext .5pt; mso-border-alt:solid windowtext .5pt;padding:0cm 5.4pt 0cm 5.4pt">莱山区<td width="70"style="width:52.5pt;border-top:none;border-left:none;borde r-bottom:solid windowtext 1.0pt;border-right:solid windowtext1.0pt;mso-border-top-alt:solid windowtext .5pt;mso-border-left-alt:solid windowtext .5pt;mso-border-alt:solid windowtext .5pt;padding:0cm 5.4pt 0cm 5.4pt">5<td width="106" valign="top"style="width:79.5pt;border-top:none;border-left:none;border-bottom:solid windowtext1.0pt;border-right:solid windowtext 1.0pt;mso-border-top-alt:solidwindowtext .5pt;mso-border-left-alt:solid windowtext .5pt; mso-border-alt:solid windowtext .5pt;padding:0cm 5.4pt0cm 5.4pt">1<td width="77" valign="top"style="width:57.75pt;border-top:none;border-left:none;border-bottom:solid windowtext1.0pt;border-right:solid windowtext 1.0pt;mso-border-top-alt:solidwindowtext .5pt;mso-border-left-alt:solid windowtext .5pt; mso-border-alt:solid windowtext .5pt;padding:0cm 5.4pt 0cm 5.4pt">20% <td width="76" valign="top"style="width:57.15pt;border-top:none;border-left:none;border-bottom:solid windowtext1.0pt;border-right:solid windowtext 1.0pt;mso-border-top-alt:solidwindowtext .5pt;mso-border-left-alt:solid windowtext .5pt; mso-border-alt:solid windowtext .5pt;padding:0cm 5.4pt 0cm 5.4pt">开发区<td width="70"style="width:52.5pt;border-top:none;border-left:none;borde r-bottom:solid windowtext 1.0pt;border-right:solid windowtext1.0pt;mso-border-top-alt:solid windowtext .5pt;mso-border-left-alt:solid windowtext .5pt;mso-border-alt:solid windowtext .5pt;padding:0cm 5.4pt 0cm 5.4pt">2<td width="106" valign="top"style="width:79.5pt;border-top:none;border-left:none;border-bottom:solid windowtext1.0pt;border-right:solid windowtext 1.0pt;mso-border-top-alt:solidwindowtext .5pt;mso-border-left-alt:solid windowtext .5pt; mso-border-alt:solid windowtext .5pt;padding:0cm 5.4pt 0cm 5.4pt">2<td width="77" valign="top"style="width:57.75pt;border-top:none;border-left:none;border-bottom:solid windowtext1.0pt;border-right:solid windowtext 1.0pt;mso-border-top-alt:solidwindowtext .5pt;mso-border-left-alt:solid windowtext .5pt; mso-border-alt:solid windowtext .5pt;padding:0cm 5.4pt 0cm 5.4pt">100% <td width="76" valign="top"style="width:57.15pt;border-top:none;border-left:none;border-bottom:solid windowtext1.0pt;border-right:solid windowtext 1.0pt;mso-border-top-alt:solidwindowtext .5pt;mso-border-left-alt:solid windowtext .5pt; mso-border-alt:solid windowtext .5pt;padding:0cm 5.4pt 0cm 5.4pt">福山区<td width="70"style="width:52.5pt;border-top:none;border-left:none;borde r-bottom:solid windowtext 1.0pt;border-right:solid windowtext1.0pt;mso-border-top-alt:solid windowtext .5pt;mso-border-left-alt:solid windowtext .5pt;mso-border-alt:solid windowtext .5pt;padding:0cm 5.4pt 0cm 5.4pt">6<td width="106" valign="top"style="width:79.5pt;border-top:none;border-left:none;border-bottom:solid windowtext1.0pt;border-right:solid windowtext 1.0pt;mso-border-top-alt:solidwindowtext .5pt;mso-border-left-alt:solid windowtext .5pt; mso-border-alt:solid windowtext .5pt;padding:0cm 5.4pt 0cm 5.4pt">1<td width="77" valign="top"style="width:57.75pt;border-top:none;border-left:none;border-bottom:solid windowtext1.0pt;border-right:solid windowtext 1.0pt;mso-border-top-alt:solidwindowtext .5pt;mso-border-left-alt:solid windowtext .5pt; mso-border-alt:solid windowtext .5pt;padding:0cm 5.4pt 0cm 5.4pt">17% <td width="76" valign="top"style="width:57.15pt;border-top:none;border-left:none;border-bottom:solid windowtext1.0pt;border-right:solid windowtext 1.0pt;mso-border-top-alt:solidwindowtext .5pt;mso-border-left-alt:solid windowtext .5pt; mso-border-alt:solid windowtext .5pt;padding:0cm 5.4pt 0cm 5.4pt">牟平区<td width="70"style="width:52.5pt;border-top:none;border-left:none;borde r-bottom:solid windowtext 1.0pt;border-right:solid windowtext1.0pt;mso-border-top-alt:solid windowtext .5pt;mso-border-left-alt:solid windowtext .5pt;mso-border-alt:solid windowtext .5pt;padding:0cm 5.4pt 0cm 5.4pt">9<td width="106" valign="top"style="width:79.5pt;border-top:none;border-left:none;border-bottom:solid windowtext1.0pt;border-right:solid windowtext 1.0pt;mso-border-top-alt:solidwindowtext .5pt;mso-border-left-alt:solid windowtext .5pt; mso-border-alt:solid windowtext .5pt;padding:0cm 5.4pt 0cm 5.4pt">2<td width="77" valign="top"style="width:57.75pt;border-top:none;border-left:none;border-bottom:solid windowtext1.0pt;border-right:solid windowtext 1.0pt;mso-border-top-alt:solidwindowtext .5pt;mso-border-left-alt:solid windowtext .5pt; mso-border-alt:solid windowtext .5pt;padding:0cm 5.4pt 0cm 5.4pt">29% 济南市<td width="70"style="width:52.5pt;border-top:none;border-left:none;borde r-bottom:solid windowtext 1.0pt;border-right:solid windowtext1.0pt;mso-border-top-alt:solid windowtext .5pt;mso-border-left-alt:solid windowtext .5pt;mso-border-alt:solid windowtext .5pt;padding:0cm 5.4pt 0cm 5.4pt"> 13<td width="147" colspan="2" valign="top"style="width:110.25pt;border-top:none;border-left:none;border-bottom:solid windowtext1.0pt;border-right:solid windowtext 1.0pt;mso-border-top-alt:solidwindowtext .5pt;mso-border-left-alt:solid windowtext .5pt; mso-border-alt:solid windowtext .5pt;padding:0cm 5.4pt 0cm 5.4pt">13<td width="77" valign="top"style="width:57.75pt;border-top:none;border-left:none;border-bottom:solid windowtext1.0pt;border-right:solid windowtext 1.0pt;mso-border-top-alt:solidwindowtext .5pt;mso-border-left-alt:solid windowtext .5pt; mso-border-alt:solid windowtext .5pt;padding:0cm 5.4pt0cm 5.4pt">100% 淄博市<td width="70"style="width:52.5pt;border-top:none;border-left:none;borde r-bottom:solid windowtext 1.0pt;border-right:solid windowtext1.0pt;mso-border-top-alt:solid windowtext .5pt;mso-border-left-alt:solid windowtext .5pt;mso-border-alt:solid windowtext .5pt;padding:0cm 5.4pt 0cm 5.4pt">3<td width="147" colspan="2" valign="top"style="width:110.25pt;border-top:none;border-left:none;border-bottom:solid windowtext1.0pt;border-right:solid windowtext 1.0pt;mso-border-top-alt:solidwindowtext .5pt;mso-border-left-alt:solid windowtext .5pt; mso-border-alt:solid windowtext .5pt;padding:0cm 5.4pt 0cm 5.4pt">3<td width="77" valign="top"style="width:57.75pt;border-top:none;border-left:none;border-bottom:solid windowtext1.0pt;border-right:solid windowtext 1.0pt;mso-border-top-alt:solidwindowtext .5pt;mso-border-left-alt:solid windowtext .5pt; mso-border-alt:solid windowtext .5pt;padding:0cm 5.4pt 0cm 5.4pt">100% 潍坊市<td width="70"style="width:52.5pt;border-top:none;border-left:none;borde r-bottom:solid windowtext 1.0pt;border-right:solid windowtext1.0pt;mso-border-top-alt:solid windowtext .5pt;mso-border-left-alt:solid windowtext .5pt;mso-border-alt:solid windowtext .5pt;padding:0cm 5.4pt 0cm 5.4pt">6<td width="147" colspan="2" valign="top"style="width:110.25pt;border-top:none;border-left:none;border-bottom:solid windowtext1.0pt;border-right:solid windowtext 1.0pt;mso-border-top-alt:solidwindowtext .5pt;mso-border-left-alt:solid windowtext .5pt; mso-border-alt:solid windowtext .5pt;padding:0cm 5.4pt 0cm 5.4pt">6<td width="77" valign="top"style="width:57.75pt;border-top:none;border-left:none;border-bottom:solid windowtext1.0pt;border-right:solid windowtext 1.0pt;mso-border-top-alt:solidwindowtext .5pt;mso-border-left-alt:solid windowtext .5pt; mso-border-alt:solid windowtext .5pt;padding:0cm 5.4pt 0cm 5.4pt">100% 合计<td width="70"style="width:52.5pt;border-top:none;border-left:none;borde r-bottom:solid windowtext 1.0pt;border-right:solid windowtext 1.0pt;mso-border-top-alt:solid windowtext .5pt;mso-border-left-alt:solid windowtext .5pt;mso-border-alt:solid windowtext .5pt;padding:0cm 5.4pt 0cm 5.4pt"> 69<td width="147" colspan="2" valign="top"style="width:110.25pt;border-top:none;border-left:none;border-bottom:solid windowtext1.0pt;border-right:solid windowtext 1.0pt;mso-border-top-alt:solidwindowtext .5pt;mso-border-left-alt:solid windowtext .5pt; mso-border-alt:solid windowtext .5pt;padding:0cm 5.4pt 0cm 5.4pt">37<td width="77" valign="top"style="width:57.75pt;border-top:none;border-left:none;border-bottom:solid windowtext1.0pt;border-right:solid windowtext 1.0pt;mso-border-top-alt:solidwindowtext .5pt;mso-border-left-alt:solid windowtext .5pt; mso-border-alt:solid windowtext .5pt;padding:0cm 5.4pt 0cm 5.4pt">54%。