Sep.-Dec. 2004 Jinan University 佟瑞 (Edward Tong) MBA,MPM copyright reserved 10
The Strategic Management Process
战略管理过程
Review and define the organizational mission. 评论和界定组织使命 Set Long-range goals and objectives. 设立长期目标和目的。 Analyze and formulate strategies to reach objectives 分析并阐明战略以期达 到目标 Implement strategies through projects. 通过项目来执行战略
Sep.-Dec. 2004 Jinan University 佟瑞 (Edward Tong) MBA,MPM copyright reserved 6
What is Strategic management?
Strategic management is the process of assessing ”what we are” and deciding and implementing” what we intend to be and how we are going to get there.” Strategy describes how an organization intends to compete with the resources available in the existing and perceived future environment.
Sep.-Dec. 2004 Jinan University
佟瑞 (Edward Tong) MBA,MPM copyright reserved
14
Long-Range Goals and Objectives 长程目标和目的
Organizational objectives set targets for all levels of the organization 组织目标为组织各级层面设定了目标 Objectives answer in detail where a firm is headed and when it is going to get there. 目标详细回答了公司的 去向问题以及何时达到目的地。 Objectives for the organization cover markets, products, innovation, productivity, quality, finance, profitability, employees, and consumers 组织目标涵盖了市场、产品、创新、生产力、质量、财务、收 益性、员工以及消费者 In summary, organizational objectives drive your projects. 总之，组织目标驱动项目.
项目选择与组织战略
The Project Selection
& Organization strategy
Sep.-Dec. 2004 Jinan University 佟瑞 (Edward Tong) MBA,MPM copyright reserved 2
The thought for success 成功思维
Sep.-Dec. 2004 Jinan University 佟瑞 (Edward Tong) MBA,MPM copyright reserved 11
2-1
Strategic Management Process
战略管理过程
Sep.-Dec. 2004 Jinan University
佟瑞 (Edward Tong) MBA,MPM copyright reserved
Sep.-Dec. 2004 Jinan University 佟瑞 (Edward Tong) MBA,MPM copyright reserved 9
The Strategic Management Process 战略管理过程
Strategy can decide the survival of an organization. 战略能够决定组织的生存 But what the action course it should pursue can decide the success or failure of an organization 但它要采取的行动路线却能决定组织的成败。 Strategic management requires strong links among mission, goals, objectives, strategy, and implementation, 战略管理要求组织使命、目标、目的，战略以及执 行强紧密联系。
The successful man lengthens his stride when he discovers that signpost has deceived him; the failure looks for a place to sit down. -------- J.R. Rogers 成功的人发现受到路标愚弄时，仍迈步而行， 但失败者却找个地方先坐下来再说。
Sep.-Dec. 2004 Jinan University 佟瑞 (Edward Tong) MBA,MPM copyright reserved 13
The Strategic Management Process
战略管理过程
Mission statements can be used for evaluating organization performance 使命说明可以用来评价组织绩效 Statements frequently include organizational philosophy, key technologies, public image, and contribution to society. 该说明常 常包括组织哲学，关键技术、公众形象，以及对社会的贡献等 Mission statements change infrequently, but, it has to be reviseess changes or shifts 使命说明很少变 化。但业务性质改变或转换时，这就需要修改使命说明了。 The statement can‟t be anybody‟s mission statement, 使命说明不能是任何人的使命说明
12
The Strategic Management Process
战略管理过程
Everyone in the organization should be keenly aware of the organization‟s mission 组织内每个人应当敏锐地知道组织 使命 The mission statement communicates and identifies the purpose of the organization to all stakeholders. 使命说明是对所有的项目干 系人传达并识别组织的目的。
Sep.-Dec. 2004 Jinan University 佟瑞 (Edward Tong) MBA,MPM copyright reserved 8
Strategic management „s focus
It provides the theme and focus of the future direction of the organization. It supports consistency of action at every level of the organization. It encourages integration because effort and resources are committed to common goals and strategies. It is a continuous, iterative process aimed at developing an integrated and coordinated long-term plan of action.
Sep.-Dec. 2004 Jinan University
佟瑞 (Edward Tong) MBA,MPM copyright reserved
3
Aligning Projects with organization Strategy项目与组织战略相一致
Identification of project‟s priority and linkage with the strategic plan 项目优先权的识别及与战略规划的联系 Value contribution to the organization’s strategic plan 对组织战略规划的价值贡献。 Project managers need to understand the Strategic management Process. 项目经理需要了解战略管理过程
《项目管理》
Project Management
佟瑞 Jinan University
Session #2
Clifford F.Gray /Erik rson Project Management: The Managerial process Sep.-Dec. 2004 Jinan University 佟瑞 (Edward Tong) MBA,MPM copyright reserved 1
Sep.-Dec. 2004 Jinan University 佟瑞 (Edward Tong) MBA,MPM copyright reserved 7