(1)ascertain the purpose and resources


Before the research design, the researchers need to know different aspects of the information, which parts of the questionnaire investigation is must to get, so it will be better to explain the research problems, and realize the investigation purpose and targets. For this step, research staff should list all the investigation items.
relatively high
fast relatively low
relatively low
3、Process: the process of questionnaire design



(1)ascertain the purpose and resources (2)ascertain the kind of questionnaire survey: questions、subject、time、 range、wording、analysis method etc. (3)pretest and revise (4)implementation
(3)pretest and revise


Before implementation of the test, the researchers should choice some sampling to be pretested, discuss every problems in the actual environment in order to find the lack of the design. Such as: whether the test have contained all research topic, whether it is misleading, whether the semantic structure clear or not, whether people grasp the key points, etc, and then correct it reasonably.
2、Type: different kinds of questionnaire surveys


Some kinds of questionnaire survey includes: (1)Mail delivery(邮递问卷) (2)Interview (面谈问卷) (3)Phoning(电话问卷) (4)Internet(网络问卷)



It will be difficult for the people who fill the questionnaire when there are too many terminology and acronym. They will answer the question casually, or even skip the question. Use easy words or explain it simply if we can’t avoid using some terminology and acronym.
Thank you for listening
1、Definition: what is about questionnaire surveys.


Questionnaire survey is a kind of social investigation method that intends to collect data. When one of the researchers take the social investigation to study a phenomenon (such as what factors impact on customer satisfaction), he can use the questionnaire survey to collect data, also can use interview or other way to collect data. Assume that the researchers have identified questionnaire survey to ask questions. These issues are printed on the questionnaire and made into writing form. The people who are investigated will fill in the questionnaire, researchers then take it back to finish analysis, and draw the conclusion finally.
(3)avoid biased and oriented questions


Avoid the questions like “high charge of the CMCC fee（中国移动）”. People tends to think the telephone charge of CMCC is high though its fee is low. We can change like the followings: Do you think the telephone charge of CMCC is reasonable?
Presentation: Research Design

Lecturer: Ars_CM
Research Design
In general, several research designs will be used when we are going to do some research and write academic paper. Some classic methods includes: 1、Experiments(实验) 2、Questionnaire Surveys（问卷调查） 3、Field Studies（实地研究） 4、Content Analysis and Existing Statistics（内容分析与现成统计资料）
The comparisons of different kinds of questionnaire surveys
Kinds Factors
range time cost
Mail delivery Interview
relatively wide relatively long relatively high narrow long relatively low
Phoning
relatively narrow relatively short high
Internet
wide short low
speed response rate
response quality
slow low
low
relatively fast high
high
relatively slow relatively high
(2)avoid ambiguous words


Avoid ambiguous words, like “recently”, this means within a month、two weeks、one week or these days. We can describe it clearly and pay attention the details in the question.
一、 Questionnaire Surveys（问卷调查）



1、Definition: what is about questionnaire surveys 2、Type: different kinds of questionnaire surveys 3、Process: the process of questionnaire design 4、Principles: Some principles of questionnaire design(来自)implementation

After revise and examination, the test will be finalized, copy, and then the researchers implement the investigation formally.
4、Principles: Some principles of questionnaire surveys
(2)ascertain the kind of questionnaire surveys

When we have decided which kind of questionnaire survey will be used in the research, we should also determine the research questions、subject、time、range、 wording、analysis method etc.
(4)avoid the both way questions


Avoid the two close relative questions, “ if you want to resign to find another job?” To resign doesn’t mean he/she wants to find another job. Not to resign doesn’t he/she doesn’t intend to find another job. We can revise the question into two: “if you want to resign?”, “Are you going to find another job?”. In this case, the problem will be solved.