5. Organization and ownership
• Organization structure • Ownership structure
3. Product/market
• Key product offerings • Key customers • Pricing
SEC China010821BJ-IBM
麦肯锡为三星做的项目《标杆企业研 究》(英文版)
OVERVIEW OF COMPETITOR 1. Background information
4. Value chain strategy
• Location
• Number of
Focus on
ANALYSIS FRAMEWORK • Management employees
Nanjing, Xian, Chongqing offices
• Established customer service network covering dozens of
China major cities
• Set up China purchasing center* in Shenzhen
promotion
– Distribution (channel
and sales force)
2. Strategy
• Mission • Vision • Corporate strategy • Market position
5. Organization and ownership
• Organization structure • Ownership structure
4. Value chain strategy
BACKGROUND INFORMATION • Location
• Number of
• Management employees
• Focus on
– Marketing,
team
• Era analysis
advertising and
• Starting year
SEC China010821BJ-IBM
4
* IBM’s purchase in china has increased from 30M USD in 1993 to 1B USD in 1998 Source: Literature research
1. Background information
team
• Era analysis
• Starting year
• Marketing,
advertising and promotion
• Distribution (channel
and sales force)
2. Strategy
• Mission • Vision • Corporate strategy • Market position
Starting year
• 1984 (representative office) • 1992 (IBM China Co. Ltd.)
Number of employees
Key milestones
Over 3000
• Set up IBM Customer Association in 1984 • Opened Beijing, Shanghai, Shenzhen, Chengdu, Guangzhou,
பைடு நூலகம்• Focus on
– Marketing,
team
• Era analysis
advertising and
• Starting year
promotion
– Distribution (channel
and sales force)
2. Strategy
• Mission • Vision • Corporate strategy • Market position
3. Product/market
• Key product offerings • Key customers • Pricing
SEC China010821BJ-IBM
6. Financial performance
• Sales • Profit
5
TO EXIT PC BUSINESS
GRADUALLY IN THE NEXT
• To translate these advanced technologies into value for our customers
through our professional solutions and services businesses worldwide
5. Organization and ownership
• Organization structure • Ownership structure
3. Product/market
• Key product offerings • Key customers • Pricing
SEC China010821BJ-IBM
6. Financial performance
• Sales • Profit
2
1. Background information
4. Value chain strategy
BACKGROUND INFORMATION • Location
• Number of
• Management employees
6. Financial performance
• Sales • Profit
3
IBM HAS GRADUALLY Background information
EXPANDED Location
Beijing
ITS
PRESENCE
IN
Managing director
CHINA Zhou Weikun
Mission
SEVEN YEARS • To lead in the creation, development and manufacturing of the industry’s most advanced information technologies, including computer systems, software, networking systems, storage devices and microelectronics