Current situation
Development Features
• Brand Integration • Forming a Chain • Mergers and Acquisitions
Examples
New Oriental Education & Technology Group
Perfect course service system
Examples
Brand Feature Pop Kids Education
Training subjects: children from 3y to 12y
Training Courses: English, Chion
Existing Problem
• False propaganda& Low credibility • Uncertain quality of teachers • Vicious competition • Lack of protection for students profit
China’s education training industry
Group 5: 姚富敏 覃嘉愉 李婉玲 唐燕丽 王冬妮
Content
• • • • Current situation Examples Development trend Enlightenment
Current situation
Development trend
Bright prospects for primary and secondary schools in training market
To cover the shortage of school education
Enlightenment
• Establish the sophisticated legislative institution and reinforce the supervision • Strengthen the management of education and training • Institution should obey the Credibility Principle
Characteristics:
Elaborate courses suited for children
Relaxing atmosphere
Thorough service Small classes
Development trend
Forming brand pattern
English training
Vocational education
Primary and secondary tutorial
Development trend
Merger and integration of the early education market
the growing number of the newborn
Current situation
Object Analyse
Purpose
Vocational skills-based training: Emphasis on diploma
Current situation
Education levels
Current situation
Occupational structure
• Large volume of educational institutes • Steadily decline year by year in terms of the amount • Many types of courses • Regional differences in terms of the amount
Education characteristics:
Comprehensive training programs
Exclusive and authoritative teaching materials
First-class service for studying abroad
Unique department teaching
Thank you！