定性研究 定量研究 研究 研究 范式 范式 ？ ？
Figure 2: The Balanced Approach Model (Adapted from Woodruff 2003)
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1.1.1 定性研究和定量研究的平衡
(3) Examples of Balanced Approach
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(1) 供应链管理研究中存在的问题
Nulund (2002) reviewed more recent issues of JBL(the Journal of Business Logistics ) as well as the International Journal of Physical Distribution and Logistics Management (IJPDLM) and the International Journal of Logistics Management (IJLM), 有何不妥？ but does not provide the results other than the finding that 7% of the articles were based on case studies. Halldorsson et al. (2004) examined only supply chain management articles in these same journals from 1997 through 2004; only 8 of 71 employed qualitative methods .
Qualitative approach+quantitative approach
Deep understanding to the phenomenon
Modelling/ Modeling
Figure 3: The Balanced Approach 2
西安电子科技大学经济管理学院
1.1.1 定性研究和定量研究的平衡
西安电子科技大学经济管理学院
1.1.1 定性研究和定量研究的平衡
(1) 供应链管理研究中存在的问题
Scholars agree that logistics and supply chain management are steeped in the positivist paradigm and that past research published in the top, North American journals is primarily normative (theoretical models and literature reviews) and quantitative (modeling and surveys).
西安电子科技大学经济管理学院
1.1.1 定性研究和定量研究的平衡
(2) 定性研究和定量研究的研究范式
Creswell (1998) offers a photograph analogy to illustrate this tradeoff: quantitative research is a wide-angle lens or panoramic shot, while qualitative research presents a close-up view. In order to truly understand and explain a phenomenon, it is necessary to see both views, or as McGrath argues, different problems demand different kinds of choices.
(3) Examples of Balanced Approach
注：If the qualitative/inductive path had not been followed first, the theoretical models may not have been strong enough nor the subsequent survey items reliable enough to attain the successful results that the examples achieved. The specific research techniques chosen depended on the questions asked and the amount of prior research available.
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1.1.1 定性研究和定量研究的平衡
(1) 供应链管理研究中存在的问题
The business environment in which logistics and supply chain phenomena are located is becoming increasingly complex and less amenable to using just a quantitative approach. In order to accurately describe, truly understand and begin to explain these complex phenomena, research streams should include more studies using qualitative methods.
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§1.1 Substantive Justification for Theory Building
1.1.1 定性研究和定量研究的平衡
(1)目前，供应链管理研究中存在的问题 (2)定性研究和定量研究的研究范式(Paradigm) (3)Examples for Balanced Approach
自我介绍
青年骨干教师国内访问学者
西安电子科技大学经济管理学院
自我介绍
一、个人简历 二、教学 三、科研 四、奖励
1. 2009年, 获第八次中国物流学术年会优秀学术论文奖 三等奖(第一完成人). 2. 2009年, 获陕西省教育厅 陕西高等学校科学技术奖 (09GK-ቤተ መጻሕፍቲ ባይዱ15) 一等奖(第五完成人).
A Trope
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“ Paradigm ”1means accepted examples for academic qualitative Purpose 1 techniques ： to develop ： asking a conceptual open-ended framework that Condition ： The formal theory developed in it; the “knowledge is in和 the定 meanings people make of (2) 定 性 研究 量 研究的研究 范式 practice, theories, models and utilities. These build questions specifies relevant ， examining variables multiple and expected data sources relationships quantitative path should be capable of generating knowledge is gained through people talking about a strong tradition for academic research (Kuhn, 1967). (Hirschman, among them 1986) (Bickman ； & Rog, 1998). predictive statements that can be tested by confronting their meanings ” (Creswell,1998: 19). Paradigms of the Qualitative and Quantitative Approach the Purpose ： 2： interviews, for the purpose observations, of about developing documand refining theforms theory with real-world data the phenomenon ents, measures and audiovisualmaterials or clarifying the variables (视听设备 and relationships ,视 (Hunt, 1991). 听教材 among ) them (Maxwell, rather 1996). than generating thethe conceptual Condition 2： Before collecting data, researcher framework as is the withquestions the qualitative proposes answers to case research in theapproach. form of hypotheses arising from the theory. These hypotheses are generated through deductive reasoning; that is, the researcher begins with the general view (i.e., the theory) and then moves to particulars in the form of data.
1.1.1 定性研究和定量研究的平衡