Instructions: These subsections contain a 1-2 sentence summary of the relevant
findings
A.4 What are the present and future
have you considered?
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Instructions:
I. EXECUTIVE SUMMARY The Executive Summary provides a synthesis of the Environmental and Internal Assessments and the resultant BU Strategic Plans
A.2 How is industry structure changing (demand, supply, and industry chain economics)? What are the resulting opportunities and risks?
A.3 What is the expected competitor conduct? What are the resulting opportunities and risks?
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II. ENVIRONMENTAL AND INTERNAL ASSESSMENT
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IIA. INDUSTRY DYNAMICS AND IMPLICATIONS – A. What are the major changes in industry dynamics and the resulting opportunities and risks?
Instructions:
SUMMARY The answer to this overarching question requires a recapitulation of the section’s main findings
A.1 What industry are you competing in? What are the various segments in the industry?
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TABLE OF CONTENTS
I. Executive summary
II. Environmental and internal assessment A. Industry dynamics and its implications B. Competitive assessment C. Internal assessment
strengths and weaknesses?
Strategic initiatives
• What will be the impact of
major strategic initiatives?
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Internal assessment
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• How does your current
business emphasis fit with industry opportunity and competitive landscape?
• Each section begins with a summary that is based on a synthesis
of questions and analyses that follow. The suggested approach would be to first complete the relevant back-up analyses and then work towards the overall synthesis
Strategy articulation
• What strategy will your BU
pursue over the next 3 years?
opportunities and risks?
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Competitive assessment
• What are your competitive
III. Strategic definition and implications A. Strategy articulation B. Strategic initiatives C. Financial projection D. Risks/contingencies and strategic alternatives
IV. Exhibits
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BU STRATEGIC PLAN Environmental and internal assessment
Strategic definition and implications
Industry dynamics and implicatiochanges in industry dynamics and resulting
麦肯锡战略分析工具
STRATEGY PLANNING INSTRUCTIONS • The objective of these templates is to provide completeness and
consistency of BU strategic plan submissions. These templates are not intended to replace or constrain BU strategic thinking and should be adapted to reflect a particular BU’s sectoral context as required
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Financial projections
• What are the expected
financial returns of your strategy?
Risk/contingencies & strategic alternatives
• What strategic alternatives