第二届全国大学生电子商务“创新、创意及创业”挑战赛 重庆赛区作品
创新 创意 创业 作品编号：_____CQB091_____ 参赛学校：___重庆邮电大学__ 作品名称: ______情系三农____ 团队名称：_____梦之队______ 指导老师：____王亚红_______ 团队成员：_李明娃_何秉轩_谢栋_程林_范晋丞_
2010年11月 作品信息表 学校 重庆邮电大学 团队名称 梦之队 指导老师详细信息 姓名 所在院系 联系电话 联系邮箱 王亚红 体育学院
团队详细信息 姓名 专业 联系电话 联系邮箱 队长 李明娃 940 队员1 何秉轩 队员2 谢栋 队员3 程林 队员4 范晋丞 作品名称 情系三农 目录 三创概要 一 项目的执行内容````````````````````````````````````````````````````````````5 二 项目的发展前景````````````````````````````````````````````````````````````5 三 运营的核心模式````````````````````````````````````````````````````````````6 四 项目的执行优势````````````````````````````````````````````````````````````6 五 项目的可行性````````````````````````````````````````````````````````````````````````6 六 项目的总结```````````````````````````````````````````````````````````````````````````7
第一章 市场分析 1.1整体市场容量及前景```````````````````````````````````````````````````````````7 1.1.1总体网民规模`````````````````````````````````````````````````````````````7 1.1.2中国水果行业数量规模`````````````````````````````````````````````````7 1.2网站目标市场分析``````````````````````````````````````````````````````````````7 1.2.1网络社区交友````````````````````````````````````````````````````````````7 1.2.2中国水果行业电子商务发展阶段````````````````````````````````````8 1.3网站目标用户的分析```````````````````````````````````````````````````````````9 1.3.1用户分析``````````````````````````````````````````````````````````````````9 1.4市场趋势和机会`````````````````````````````````````````````````````````````````9 1.4.1市场趋势``````````````````````````````````````````````````````````````````9 1.4.2市场机会```````````````````````````````````````````````````````````````````````9
第二章 运营方案
2.1公司理念```````````````````````````````````````````````````````````````````````````9 2.2公司目标```````````````````````````````````````````````````````````````````````````9 2.3发展战略```````````````````````````````````````````````````````````````````````````10 2.3.1整合用户服务与社区服务`````````````````````````````````````````````````10 2.3.2提供渠道、重视借助外力、整合资源````````````````````````````````````10 2.3.3逐步推广扩散``````````````````````````````````````````````````````````````11 2.4业务与赢利模式```````````````````````````````````````````````````````````````````11 2.4.1业务体系````````````````````````````````````````````````````````````````````11 2.4.2业务详述````````````````````````````````````````````````````````````````````11 2.4.3业务发展规划```````````````````````````````````````````````````````````````11 2.4.4盈利模式````````````````````````````````````````````````````````````````````11
第三章 网站项目实施方案
3.1总体架构```````````````````````````````````````````````````````````````````````````12 3.2各部分内容`````````````````````````````````````````````````````````````````````````14 3.2.1资讯频道`````````````````````````````````````````````````````````````````````14
第四章 网络推广方案 4.1目标市场分析```````````````````````````````````````````````````````````````````````14 4.2目标群体的行为方式```````````````````````````````````````````````````````````````15 4.3网站的网络营销战略目标``````````````````````````````````````````````````````````15 4.3.1快速扩张阶段````````````````````````````````````````````````````````````````15 4.3.2过滤时期`````````````````````````````````````````````````````````````````````15 4.3.3稳定时期`````````````````````````````````````````````````````````````````````15 4.4网络营销定位```````````````````````````````````````````````````````````````````````15 4.4.1搜索引擎定位````````````````````````````````````````````````````````````````15 4.4.2许可Email营销定位`````````````````````````````````````````````````````````16 4.4.3口碑传播定位`````````````````````````````````````````````````````````````````16 4.5整合网络营销组合策略与实施方案`````````````````````````````````````````````````16 4.5.1网络营销整体思路````````````````````````````````````````````````````````````16 4.5.2品牌推广思路``````````````````````````````````````````````````````````````````17 4.5.3搜索引擎营销``````````````````````````````````````````````````````````````````17 4.5.4社会化媒体营销```````````````````````````````````````````````````````````````17 4.5.5网站联盟广告``````````````````````````````````````````````````````````````````17 4.5.6其他网络营销方式`````````````````````````````````````````````````````````````17 4.5.7线下推广````````````````````````````````````````````````````````````````````````17
第五章 竞争分析
5.1电子商务模式的分析 ````````````````````````````````````````````````````````````````17` 5.2五力分析``````````````````````````````````````````````````````````````````````````````18 5.2.1五力分析总括``````````````````````````````````````````````````````````````````18 5.2.2五力分析详解``````````````````````````````````````````````````````````````````18