I
xx 大 学
本科毕业论文（设计）
（此处录入论文题目）
学 院：新闻传播学院
学生姓名：XXX
学 号：XXXXXXXX
专 业：新闻学/播音与主持艺术/广告学/广播电视新闻学/广播电视编导/广播电视编导（摄影方向）
年 级：2013届
完成日期：2013年X月X日
指导教师：XXX （只写教师姓名即可，无须写职称） II 摘 要
网络微博传播信息的内容和形式对网民形成了一定的吸引力，特别是在一些突发新闻事件中，微博优于传统媒体的传播性让微博成为网民了解事件、参与事件交换意见的重要渠道。随着互联网技术的发展，微博对新闻事件传播的内容和传播方式等也在不断的更新，并且在提升网络媒介市场化竞争优势上发挥了重要的作用，形成了网络微博对突发事件独特的传播特色。新浪、腾讯等微博对事故的报道成为网民了解事件的重要渠道，微博的传播特征获得了社会的肯定。
【关键词】微博；重大新闻事件；辟谣；独家发布
III Analysis of the propagation characteristics of Web in
major news events
Abstract
Network webblog content and form of dissemination of information
on Internet users formed a certain appeal, especially in some unexpected
news events, webblog is better than the spread of traditional media
webblog to become Internet users about the incident, to participate in the
event to exchange viewsan important channel. With the development of
Internet technology, webblog news events spread of content and modes of
transmission are constantly updated, and played an important role in
upgrading the network media market competitive advantage, forming a
network webblog emergencies unique propagation characteristics. July 23,
2011, Wenzhou, Zhejiang Ningbo isotherm motor car rear-end events,
particularly major traffic accident caused by a large number of casualties,
and has aroused strong hot, Sina, Tencent and other microblog Internet
users understand the events of the accident reports an important channel
for the propagation characteristics of the microblog social affirmation.
Key Words;Microblog; major news events; rumor; exclusive release
IV 目 录
一．绪论 ........................................... 错误!未定义书签。
二．微博新闻传播概述................................................................................................................... 2
（1）微博的定义 ..................................................................................................................... 2
（2）微博基本的特点 ............................................................................................................. 2
①草根性 ........................................................................................................................... 2
②操作的便捷性 ............................................................................................................... 2
③良好的互动性 ............................................................................................................... 3
（3）微博参与到新闻信息传播中 ......................................................................................... 3
三．微博的传播特征 ...................................................................................................................... 4
（1）微博使用者发布独家新闻 ............................................................................................. 4
（2）凸显突发事件信息评论的互动性 ................................................................................. 4
(3)利用微博监督新闻事件 ..................................................................................................... 5
4.微博对突发事件传播中存在的不足........................................................................................... 6
(1)虚假信息蔓延 误导受众判断 ........................................................................................... 6
(2)名人微博趁机炒作自己 ..................................................................................................... 6
五.微博的发展趋势 ........................................................................................................................ 7
(1)受众增强对虚假新闻的辨别能力 ..................................................................................... 7
（2）规范名人微博的议程设置功能 ..................................................................................... 8
（3）成为政治以及公益的一种手段 ..................................................................................... 8
（4）微博垂直化发展 ............................................................................................................. 9
结论 ................................................................................................................................................ 10
参考文献 ........................................................................................................................................ 11
致 谢 .............................................................................................................................................. 12