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影响跨文化交际的因素

Major Factors Affecting the Success in Achieving

understanging in Intercultureal communication

Intercultureal communication means the communication between native and

non-native language. It also means the communication between those people who

have different language or cultural background. However, the difference of cultural

background is a broad concept. It is not only between different cultural circle, but also

between the subcultures of the same cultural background.

As we all know, at the background of globalization, people who with different

cultures keep closer contact. Intercultureal communication plays an important role in

the communication of the people who have different language or cultural

background.Especially between China and West.

Since last century, because of reforming and opening policy, we can contact with

the people and the things of western society more freguently.In such case, the

communication of economy and society in Multinational domain, cross national and

cross-cultural will be increasing, which provides ample opportunity for us to in

contact with westerner.So many people emigrate to other countries, many young

people go abroad to get further education or get a better job. Many people even get

married with forigners and live together. Besides, many foreigners are curious about

our country and come to our country to live and work.As the frequency between the

Chinese and Western intercultural activity day by day,cases of the cultural conflict

had been happened repeatedly. Because of differences on the people’s lifetyle,

thinking modes, concept of value,ethics morality and national customs among various countries.And it often make many jokes,appears circumstances which made people

embarrassed.This seriously affected both two sides to associate succeed and the

friendship between nations.Therefore,we are necessary to discover its deep-level

reason and take some certain measures to develop the intercultural communication

ability.Avoids the cultural conflict,let the social communication becoming more free

and relaxed between nation and nation,and then ,becoming an enjoyment everyone

wants instead of frighteen or fear.

There are many factors affecting the success in achieving understanging in

intercultureal communication. Here I just list some common factors.

Ⅰ. eye contact.

Eye contact is an important body language. Different cultural background has

different meaning. Let us look a case:

Professor Johnson was invited to give a guest lecture at a Chinese university in the

early 1990s. He could tell the students were very attentive. They applauded warmly

when the lecture came to an end. However, Professor Johnson was disappointed,

because most students avoided eye contact with him as he tried to communicate with

them.( 来源: 〖跨文化交际精品课程〗 作者:国际商务系 发表日期: 2010-11-23

19:44:01 )

Analysis:When conversation with people who know each other, the customs of

personal individualism countries demand that there should be eye contact. Which

applies to both the speaker and the listener.It shows respect for each other. If you lack

of eye contact with each other when you are talking with English-speaking countries’ people, They could imply a number of things, among which are fear, contempt,

uneasiness, guilt, and indifference. As the saying goes: Never trust a man who can not

look you in the eye(England, Provrb). However, in China, people are expected to

avoid prolonged eye contact. In particular, when a child converses with his or her

parents or grandparents, he or she is not allowed to stare at them too much. If an

American is always gazing at a Chinese in the conversation, the Chinese may consider

the American is aggressive,threatening and disrespectful whereas the Chinese is

considered suspicious and dishonest if the Chinese always avoids eye contact. Besides,

the American may think the Chinese has no interest to talk with him.

Ⅱ.greeting

The way of greeting in China is different from West.Here is a case about

misunderstanding of greeting:

One day, a American student who is studying in the China meets a Chinese

classmate. The Chinese student come to him and ask:” Have you eaten yet? ” The

overseas student looks surprised and says:”Why do you always ask me ‘Have you

eaten yet?’ I have money! ” ( 来源: 〖跨文化交际精品课程〗 作者:国际商务系 发表日期: 2010-11-23 19:44:01 )

Analysis:When it comes to greeting, In Chinese culture, people usually begin a

conversation by asking “Have you eaten?” or “Where are you going?”. And these

greetings are very common and accepted in China. But such a greeting behavior

doesn’t go for every culture. American people tend to talk about weather, life,work

and so on. If Americans are greeted with such questions, It must lead to

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