To me, the past is black and white， but the future is always color． (Hennessy) Obey your thirst．
Good to the last drop．
Thanks for watching!
【2】 Advertising is any of various methods used by a company to increase the sales of its products or services or to promote a brand name. Advertising is also used by organizations and individuals to communicate an idea or image, to recruit staff, to publicize an event, or to locate an item or commodity. 【3】 someone defined “advertising” as the “salesmanship in print”. And remember that media now encompass more than print with the advent of radio, cinema and television. 【4】 Many people note： “The only purpose of advertising is to sell. It has no other justification worth mentioning” “Instead of sales, they seek applause” 【5】 Advertising is attempting to influence the buying behavior of your customers or clients by providing a persuasive selling message about your products and/or services. 【6】 At this time,for Consumers the advertisement will give us the corresponding reference, we will have more choices. 【7】 表1：eCPM(effective cost per mille) 表2： 2011年Nielsen对美国消费者广告信任度的调研显示(如上图)：用户推荐和传统媒 体广告的信任度排名靠前，而移动广告是主要广告类型中信任度最低的。 表3：2012，Millwart Brown进行的用户调研也发现了同样的实事：移动广告的用户喜爱度 是所有广告中最低的要解释为什么会出现这种互相矛盾的现象是很困难的：消费者确实对 移动广告抱有负面的态度，但与此同时移动广告的统计数据却比其他广告类型要好。
What is a good advertisement?
Say the truth Be creative Be attractive Be up to date Stared by celebrity …
Wonderful ads
Time is what you make of it. Bierres) Engineered to move the (De (Swatch) A diamond lasts forever.human spirit. (Mercedes-
【12】 Not all advertisements are aimed at all people. To ensure that their advertisements will appeal to those most suited to their product, advertisers ensure that they have a target audience in mind when they design their campaign. People have been generally divided into different parts of many target audiences, ranging from wealthy professionals to students, the retired, and the unemployed. This means that an advertiser can tailor their appeal according to the socio-economic background of their target audience. 不是所有的广告都是为了所有的人。为了确保他们的广告会吸引那些最适合自己的产品， 广告商确保他们有一个目标受众的头脑，当他们设计他们的竞选。人们已普遍分成许多目 标受众的不同部分，从富裕的专业人士，学生，退休和失业。这意味着广告客 户可以根据自己的目标受众的社会经济背景调整自己的吸引力。图：眼镜广告 【13】 广告的分类，按宣传对象划分 产品广告 product advertising 非产品广告 non-product advertising 商业广告 commercial advertising 非商业广告 non-commercial advertising 图1 肉类广告【商业、产品广告】 图2 芝华士 威士忌 【商业、产品广告】 图3+4 水生动物保护广告【非产品、非商业广告】
【8】 Outstanding advantages(突出优势特点) 三菱汽车的膝盖安全防护气囊的广告，用一只充满尖刺的动物说明气囊的安全性。 金霸王的电池广告，用使用收音机的土著居民强调电池的耐用性，续航能力。 Fairy的洗衣液广告，用巧克力的污垢和雪白的瓷盘表示其产品的清洁力绝佳。 【9】 Increasing the visibility of products(增加产品的知名度) 1、食品广告 2、汉高百特液体万能胶水广告 广告语 Communication unlimited (Motorola)沟通无极限 Make yourself head (Ericsson)理解就是沟通 I'm lovin it!(Mcdonalds)我就喜欢 【10】 Establish a brand image(树立品牌形象) Things go better with Coca-cola. Can’t beat the real thing. Always Coca-cola. Coke refreshes you like no other can. 挡不住的诱惑。（可口可乐） 【11】 There are two basic types of advertising, informative advertising and persuasive advertising.Advertises use a variety of media such as newspapers and magazines, television and radio, and posters. 有两种基ห้องสมุดไป่ตู้类型的广告，知识性广告，有说服力的广告。宣传利用各种媒体，如报纸，杂 志，电视和电台，以及海报。
Advertisement
代做PPT 要的直接加 QQ 2414730395 价格 另议 10元起 末页另付此 PPT 的讲稿 此页下载完毕后 使用时可直接删除 讲稿需另外复制后删除
What is advertisement
Someone defined “advertising” as the “salesmanship in print”. And remember that media now encompass more than print with the advent of radio, cinema and television.
Product advertising Non-product advertising Commercial advertising Non-commercial advertising
According to target groups
Consumer advertising
Business advertising
Many people note： “The only purpose of advertising is to sell. It has no other justification worth mentioning” “Instead of sales, they seek applause”
【14】 according to target groups 按照目标群体划分 消费者广告 consumer advertising 业务广告 business advertising 图1+2 业务广告 谷歌 图3+4 消费者广告 皮鞋护具、真皮沙发 【15】 What is a good advertisement? Say the truth Be creativeBe attractive Be up to dateStared by celebrity… 图1 雅马哈电动车广告 图2 SMART汽车广告 【16】 Time is what you make of it. (Swatch) 天长地久。（斯沃奇手表） Engineered to move the human spirit. (Mercedes-Benz) 人类精神的动力。（梅塞德斯-奔驰） A diamond lasts forever. (De Bierres) 青蛙变王子、钻石就是永恒、钻石恒久远，一颗永流传。（第比尔斯） 【17】 Good to the last drop． 滴滴香浓，意犹未尽。（麦斯威尔咖啡） Obey your thirst． 服从你的渴望。（雪碧） To me, the past is black and white， but the future is always color． ....对我而言，过去平淡无奇；而未来，却多姿多彩（轩尼诗）