Introduction

Functions of advertising
• ☻Advertising should accomplish to influence consumers to buy. • ☻Advertising can sever as a tool to mitigate the effect of negative external sources. • ☻Advertising adds value to product by changing our perception, rather than the product itself.
Video
• GUESS1.mp4 • 尼康D7200广告30 秒_高清.mp4
Advertising slogans
• Things get better with Coca-Cola. (Coca-Cola) • Think different. (Apple computer) • Just do it. (Nike) • Anything is possible. (LiNing) • Connecting people. (Nokia)
• Advertising aims to increase sales by making a product or service known to the public and by highlighting its positive qualities. • A company can advertise in a variety of ways, depending on how much it wishes to spend and the size and type of audience it wishes to target.
♣Chinese advertisements are always traditional, calm and moderate. ♣Foreign advertisements are full of funny, innovation, relaxing and suprising.
The Difference Between Chinese and Foreign Advertisement
JUST ENJOY
• 苹果电脑广告_标清.mp4 • 可口可乐2015超级碗满满正能量 广告_高清.mp4 • 搞笑广告！可口可乐VS百事可乐_ 标清.mp4
• 用运动改变一切—耐克“Just Do It”全新广告片_高清.mp4 • 李宁2014最新广告片《Always Stay Sharp》德维恩-韦德领衔主 演_高清.mp4 • 李宁跑步鞋广告15s版本_标 清.mp4
Consumer VS Customer • Consumer 着重指商店或公司的具体 服务对象，与店主相对应，是客与主 的关系。译为顾客 • Consumer 着重指市场上所有已花钱 消费的顾客，与经营者相对，这个词 多用于市场研究。译为消费者
Comparing advertising media
• 旺仔牛奶糖广告家有喜 事篇15S_标清.mp4 • 麦当劳广告 创意_高 清.mp4
谢谢观赏
WPS Office
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• It is chapter to advertise on radio than in newspapers or magazines. • You can't have long advertisements on radio. What's more, advertisements on radio can't produce visual effects.