刘蓓 李永胜 徐广跃 Date:2015/11/24 157700137 157700217 157700236 157700218
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contents
The types of advertisement
The advantages and disadvantages of advertisement
• 动态的诗，像我舞 近。（丰田汽车）
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Good to the last drop. (滴滴香浓 ，意犹未 尽）
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Keep three points in mind
• 1.Polish our eyes
• 2.Rational shopping • 3.Learn to appreciate
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some ads may make you deceived
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malicious competition
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How to treat advertisement?
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1.Polish our eyes
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2.RatiΒιβλιοθήκη nal shopping• Always remember: there is no free lunch.
Text advertising （文本广告）
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3、Now the form of ads
Advertising placement in film and television.
newspapers
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LEAFLETS
LED
POSTER
INTERNET
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4、The advertising are everywhere!
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• make customer know the first-hand information of new products
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increasing the visibility of product and getting more profits
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spending lots of effort to grab, in the end, finding they are useless
Mass Media
Mass media is sources of information and news such as newspapers, magazines, radio and television that reach and influence large numbers of people. Member: 刘蕾
How to treat advertisement
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1、What is advertising ?
public service
product
brand
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2、The ancient form of ads
Material advertising （实物广告） Selling advertising (叫卖广告）
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Conclusions
Advantages and disadvantages
Look before you leap(三思而后行)
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Crazy behavior
Blind consumption
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Don’t be effected by discount or seckill ads.
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3.Learn to appreciate
• Good advertisement is an art .
• Poetry in motion ,dancing close to me .