The Financial
Data Analysis
——Ctrip
制作人：
Content
PANYOVERVIE (3)
II.CTRIP’S SOURSE OF INCOME (3)
III.SUMMARYOF ACCOUNTING AND FINANCIAL INFORMATION (4)
IV.CODA (9)
V.References (10)
PANY OVERVIEW
Ctrip. International, Ltd. is a leading travel service provider that offers hotel reservations, airline tickets and packaged tours to business and leisure travelers in China. Ctrip aggregates information on hotels, flights and vacation packages, and enable the customers to make informed and
cost-effective travel bookings. Ctrip targets primarily frequent independent travelers in China who do not travel in
group. These travelers form a traditionally under-served yet fast-growing segment of the China travel industry.
II.CTRIP’S SOURSE OF INCOME
(1)Hotelbooking agency fee, which is the main source of
profit Ctrip. While Ctrip also clear front-line payment
and pay the difference, but most of the hotel front desk
only to the destination that payment method. So, Ctrip's
hotel booking agency costs is basically the profit from
the destination hotel discounts in return obtained;
(2)Ticket booking fee, which is the booking fee from the
customer to obtain, is equal to the customer booking fee
and airline ticket price difference;
(3)Walks in the hotel and business travel, air ticket
booking agency fees, the income approach is consistent
with the previous two;
(4)Online advertising;
III.SUMMARYOF ACCOUNTING AND FINANCIAL INFORMATION
Ctrip financial analysis
Through the table above，we can seethat,in 2010Ctrip’srevenuesgrew by44.93%, indicating the scale ofthe businesshas expanded.Well-controlledoperating costsresulted inthe growth of gross marginrate, etc,reasonablecost controlultimatelylead thenet profitincreased by59.05%, which a greatsymbol of company’sgood condition.
FinanceIndexanalysis
Every dollar of operating profit margin, said net sales revenue in looking for, the higher the ratio, indicating the charge through the ability to expand sales to get stronger. Enterprises in their efforts to expand sales, increase the amount of sales revenue, while management must be improved to reduce costs, to a corresponding increase in net profit, the sales volume remained unchanged or increased. From the table data showed net sales relatively stable, indicating the relatively stable business conditions, market competitive, but also into a rising trend, with an average return on equity is high, indicating the company's growth potential
Ctrip and eLong integrated financial index analysis
IV.Coda
All above, Ctrip is a well-known enterprise which is obviously better than Elong from the data. Moreover, The quality of life and travelservices,today ,is advocated.It’s that to say, thequality of service and convenient travel are more and more important. Ctrip has realized this early. They have paid attention to keep better quality of service products.From the analysis above，we can seethat, in 2010 ，Ctrip’srevenue have a great growth , indicating the scale ofthe businesshas expanded. Well-controlledoperating costsresulted in the growth of gross marginrate, etc, reasonablecost
controlultimately lead theincrease of net profit , which a great symbol of company’s good condition.
V.References
Ctrip annual reports： 2009，2010
Data Source：.hexun.。